Online clothing shop with a minimum budget
Advertising for the online clothing store.
The budget is small – $2.5 per day. And to use it with the maximum efficiency, the highest quality audience was needed to deliver advertising.
On the business side there was a customer base, and first on it was created a quality similar audience (LAL). Also a similar audience has been created on the “buy” pixel event, and on these audiences we launch advertising from January 2021 The result of the last month of work on the screen.
The purpose of advertising is conversion. Optimization for purchases on the website. Yes, with such a budget, the group of ads could not long get out of learning, but because of the audience quality - on the cost of the result it was not very noticeable even during the study period.
In addition to the purchases recorded by the pixel, there are also "one-click purchases" ("send requests" on the screen).
The average purchase price is $1.6 with an average check of $15
The budget is small – $2.5 per day. And to use it with the maximum efficiency, the highest quality audience was needed to deliver advertising.
On the business side there was a customer base, and first on it was created a quality similar audience (LAL). Also a similar audience has been created on the “buy” pixel event, and on these audiences we launch advertising from January 2021 The result of the last month of work on the screen.
The purpose of advertising is conversion. Optimization for purchases on the website. Yes, with such a budget, the group of ads could not long get out of learning, but because of the audience quality - on the cost of the result it was not very noticeable even during the study period.
In addition to the purchases recorded by the pixel, there are also "one-click purchases" ("send requests" on the screen).
The average purchase price is $1.6 with an average check of $15
Aleksandriya 
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