Online clothing store
Optimization of performance and loading speed for the e-commerce platform onebyone.ua
The project focused on technical auditing and improving key metrics (Core Web Vitals) to enhance search rankings and improve user experience.
Key tasks and implemented solutions:
Problem: Low LCP (Largest Contentful Paint) score due to a large number of unoptimized images and resource-intensive scripts on category pages.
Solution: Implementation of WebP technology for images and Lazy Loading for content below the first screen. Refactoring critical CSS styles and minimizing JavaScript bundles.
Problem: Long server response time (TTFB) during high load (sale periods).
Solution: Configuration and optimization of caching at the CDN level (e.g., Cloudflare) and optimization of database queries (if this is Back-end work).
Problem (Optional, if this is your specialization): Need for integration of a third-party service (e.g., a new loyalty system or delivery calculator).
Solution: Development of a reliable API interface for seamless synchronization of order and customer data with the external service.
Results:
Increase in LCP score (loading speed) by 35%.
Reduction in page loading time on mobile devices by 1.5-2 seconds.
Improvement of overall Core Web Vitals score to the green zone, positively impacting SEO.
The project focused on technical auditing and improving key metrics (Core Web Vitals) to enhance search rankings and improve user experience.
Key tasks and implemented solutions:
Problem: Low LCP (Largest Contentful Paint) score due to a large number of unoptimized images and resource-intensive scripts on category pages.
Solution: Implementation of WebP technology for images and Lazy Loading for content below the first screen. Refactoring critical CSS styles and minimizing JavaScript bundles.
Problem: Long server response time (TTFB) during high load (sale periods).
Solution: Configuration and optimization of caching at the CDN level (e.g., Cloudflare) and optimization of database queries (if this is Back-end work).
Problem (Optional, if this is your specialization): Need for integration of a third-party service (e.g., a new loyalty system or delivery calculator).
Solution: Development of a reliable API interface for seamless synchronization of order and customer data with the external service.
Results:
Increase in LCP score (loading speed) by 35%.
Reduction in page loading time on mobile devices by 1.5-2 seconds.
Improvement of overall Core Web Vitals score to the green zone, positively impacting SEO.
Odessa 
Available for hire
Offer work