Online electronics store

Client's requests:
- optimize the budget for promotion;
- test new channels and methods of promotion;
- development of promotion strategy;
- identify key competitors in the niche;
- reduce the cost per purchase.

What has been done:
1. launched 11 advertising campaigns on Sales and Offline points;
2. scaled working advertising campaigns that are still running and yielding the best results;
3. increased the advertising budget, on average $160 per day;
4. tested different audiences (no interests, retargeting, audiences with interests related to the product);
5. tested different types of creatives (static, video);
6. tested different products (iPhones, laptops, drones, used iPhones);
7. during this period, managed to increase revenue by $150,000, $10,000 on advertising per month.

Results:
Period: 05.07 - 06.08
Budget: $5,222.74
Impressions: 1,807,346
CPM: $2.89
Clicks: 11,441
Add to Cart: 788
App initiated conversations: 72
Purchases: 205
Cost per purchase: $25.48
Profit after deducting advertising budget: $192,843.53
Reached a profit of $300,000 per month.