Online store of bed linen

Client's requests:
- increase in sales volume;
- decrease in customer acquisition cost.

Actions taken:
1. Increased the budget over the month, resulting in a 56% increase in sales volume and a 28% decrease in cost per sale;
2. The cost efficiency for the reporting period is 356%, which is 19% higher than in the previous period.

Results:
Period 27.07 - 27.08, the budget spent was - 135,102.51 UAH.

Number of clicks: 20,791
Number of sales: 320
Transaction cost: 422.20 UAH
Revenue: 481,164.57 UAH
ROAS: 3.56