Online store

The client is a Ukrainian online store that sells products in popular and competitive niches (specifically, jewelry and pet supplies). At the start of the collaboration, the website had certain potential but suffered from weak visibility in search engines for commercial queries.
Main task: to bring priority product categories to the TOP of Google, scale targeted organic traffic, and increase sales from search.

What has been done:

Technical audit and optimization: Critical technical errors that hindered the scanning and indexing of the site were identified and fixed (duplicate pages, loading speed, broken links).

Structure expansion: An expanded semantic core was collected and clustered. Based on it, new landing pages and filters were created for narrow user search queries.

Content strategy: SEO-optimized texts were written and placed for key categories (jewelry, pet products). A blog was launched: regular publication of informational SEO articles helped attract additional traffic at the product selection stage and redirect it to commercial pages.

Link building (Link acquisition): A strategy for safe growth of external link mass (off-page SEO) was developed. A thorough manual selection of donor sites was conducted (with high DR, good traffic, and minimal spam). Outreach/guest posting with anchor and non-anchor links was implemented. Additionally, crowd marketing was used to provide the link profile with maximum naturalness in the eyes of Google algorithms.

CTR optimization: Attractive Titles and Descriptions were processed using emojis and calls to action (CTA), and microdata was implemented.