Task: increase organic traffic and make search demand more "commercial" (higher CTR, better positions, more stable transitions).
What has been done
Collected semantics for services + geo-queries, removed "garbage," formed a structure.
Launched/redesigned service pages (landing pages) for specific user intents.
On-page optimization: Title/Description, H1–H3, text blocks, internal linking, FAQ/micro-markup.
Technical foundation: indexing, sitemap/robots, removal of duplicate/empty URL pages, basic speed fixes.
Local SEO: processing local presence (geo-tagging of pages, NAP consistency, entry points for city/region), recommendations for reviews/company profile.
Summary: traffic has become more targeted and stable, CTR has increased, positions have improved — meaning the site has started to bring not just "views," but people with the intent to order a service.
What has been done
Collected semantics for services + geo-queries, removed "garbage," formed a structure.
Launched/redesigned service pages (landing pages) for specific user intents.
On-page optimization: Title/Description, H1–H3, text blocks, internal linking, FAQ/micro-markup.
Technical foundation: indexing, sitemap/robots, removal of duplicate/empty URL pages, basic speed fixes.
Local SEO: processing local presence (geo-tagging of pages, NAP consistency, entry points for city/region), recommendations for reviews/company profile.
Summary: traffic has become more targeted and stable, CTR has increased, positions have improved — meaning the site has started to bring not just "views," but people with the intent to order a service.