SEO for service website after redesign + opening of indexing
Situation "before": the website was essentially "silent" in search - minimal visibility, almost zero clicks, weak positions, and low CTR (users either did not see the site or did not click).
What was done: after the redesign, I conducted an SEO relaunch and opened normal indexing so that search engines could fully see and rank the service pages.
Main tasks
Opening indexing: checking robots/sitemap, removing technical blocks, monitoring the indexing of key URLs.
Service structure: logical map of pages for services + geo-queries to meet the demand "I want to order."
On-page optimization: Title/Description, H1–H3, content blocks for intent, internal linking, FAQ (if necessary).
Technical optimization after redesign: duplicates, redirects, canonicals, pages without value, basic speed/UX points for conversion.
Improving the "commerciality" of the search results: working on snippets and relevance to increase CTR along with visibility.
What was done: after the redesign, I conducted an SEO relaunch and opened normal indexing so that search engines could fully see and rank the service pages.
Main tasks
Opening indexing: checking robots/sitemap, removing technical blocks, monitoring the indexing of key URLs.
Service structure: logical map of pages for services + geo-queries to meet the demand "I want to order."
On-page optimization: Title/Description, H1–H3, content blocks for intent, internal linking, FAQ (if necessary).
Technical optimization after redesign: duplicates, redirects, canonicals, pages without value, basic speed/UX points for conversion.
Improving the "commerciality" of the search results: working on snippets and relevance to increase CTR along with visibility.