Online training

In the framework of this project, a simple advertising was originally used for the purpose of "click on the site". However, this did not give a clear understanding of which targeting groups and which ads give the best results, so it was impossible to optimize the campaigns only based on the number of clicks and their prices.

That’s why I created events on the site that I could track. And as a result, he received a understanding of the performance of groups and ads for further optimization and reduction in the price of the application.

Another campaign (marked in red below) tracked the visit to the payment page when after registration the person was asked to go immediately to the page and pay. 70% of passing pages made successful payments