Online wine store - Winum

Winum is a modern online store that allows users to choose wines for every taste, browse bestsellers, hot new arrivals, and special gastro samplings. The platform is focused on ease of selection and quick purchase, as well as a pleasant visual user experience.

I developed the project from scratch, including all stages of UX/UI:
- Conducted UX research, user surveys, and applied the Jobs To Be Done methodology to understand the main needs and motivations of buyers;
- Created information architecture and prototypes that reflect the logic of searching and selecting products;
- Developed UI design with an emphasis on modern aesthetics, easy navigation, and highlighting key products (bestsellers, new arrivals);
- Optimized visual elements to enhance conversion and engage users in interaction with the platform.

The result is an intuitive and stylish store that combines pleasant design with a clear structure, making the selection and purchase of wine comfortable and quick.