Ophthalmology services | Website development
Introducing a case for the development of a new version of the website for the FOCUS ophthalmology center.
The client aimed to update their corporate website by integrating elements of landing pages.
2. Stages of work
Prototyping and structure: The following website structure was developed:
Main sections: "About the clinic," "Specialists," "Services," "Reviews," "Blog," "Contacts."
Types of pages: Home page (Landing), Mini-Landing "About Us / About the Company," Mini-Landing "Specialists," "Services" section, Mini-Landing for a specific service, Blog with subsections ("News," "Promotions," etc.), Blog materials, "Reviews" page with filters by client types and resolved tasks, "Contacts."
Additional technical pages and pop-ups: Thank you page ("Thank you for your application"), error page "404," pop-up that activates after 2 minutes on the site (possibly with a quiz), and a pop-up with a unique selling proposition (USP).
Key blocks on the home page: "Offer," quiz, advantages block, information about the chief doctor, services, details about laser vision correction (advantages), contacts, reviews, FAQ.
Website modules: Search on the site, search in the catalog of goods and services with parameters, informational blocks, web forms, product catalog, price list, reviews.
Visual design:
Design style: A corporate style with elements of a "warm" style was chosen. A comprehensive solution is proposed using pseudo-volume elements and techno style. The client expressed interest in the idea of "galaxy" and optical illusion.
Color schemes: Preference is given to contrasting colors that match the corporate style. The client aimed to move away from the traditional blue, light blue, and turquoise shades used by competitors. Light gray, gray, dark purple, and measured blue options were suggested to avoid a gloomy perception. The client noted that they definitely do not want black color.
Fonts: Specific fonts are not indicated in the provided materials.
Animation: Minimal animation is planned, such as hovers and lines when opening elements, to avoid overloading the site, but with the implementation of optical illusion elements.
The client aimed to update their corporate website by integrating elements of landing pages.
2. Stages of work
Prototyping and structure: The following website structure was developed:
Main sections: "About the clinic," "Specialists," "Services," "Reviews," "Blog," "Contacts."
Types of pages: Home page (Landing), Mini-Landing "About Us / About the Company," Mini-Landing "Specialists," "Services" section, Mini-Landing for a specific service, Blog with subsections ("News," "Promotions," etc.), Blog materials, "Reviews" page with filters by client types and resolved tasks, "Contacts."
Additional technical pages and pop-ups: Thank you page ("Thank you for your application"), error page "404," pop-up that activates after 2 minutes on the site (possibly with a quiz), and a pop-up with a unique selling proposition (USP).
Key blocks on the home page: "Offer," quiz, advantages block, information about the chief doctor, services, details about laser vision correction (advantages), contacts, reviews, FAQ.
Website modules: Search on the site, search in the catalog of goods and services with parameters, informational blocks, web forms, product catalog, price list, reviews.
Visual design:
Design style: A corporate style with elements of a "warm" style was chosen. A comprehensive solution is proposed using pseudo-volume elements and techno style. The client expressed interest in the idea of "galaxy" and optical illusion.
Color schemes: Preference is given to contrasting colors that match the corporate style. The client aimed to move away from the traditional blue, light blue, and turquoise shades used by competitors. Light gray, gray, dark purple, and measured blue options were suggested to avoid a gloomy perception. The client noted that they definitely do not want black color.
Fonts: Specific fonts are not indicated in the provided materials.
Animation: Minimal animation is planned, such as hovers and lines when opening elements, to avoid overloading the site, but with the implementation of optical illusion elements.
Rovno 
Available for hire
Offer work