Optimization of loading speed for Art Records
The task is to maximize the website loading speed according to Google PageSpeed Insights as much as possible without losing website functionality. Before contacting us, the loading speed on mobile devices was 69, and on computers – 83.
Before starting the work, a backup of the website was created just in case.
The website previously had the WP Fastest Cache Premium plugin installed, which performs page caching and should have increased speed. However, Google PageSpeed Insights reported issues specifically with the cache. After reviewing the plugin settings, they were changed, which positively affected the loading speed.
Additionally, the Autoptimize plugin was installed, which optimizes script loading. This also added speed to the website.
The website is hosted in Ukraine. The hosting control panel has tools for additional caching, which were also enabled and properly configured. To optimize cache performance, special rules for processing cached items and cache lifetime were manually added.
All images on the website were converted to .webp format using a third-party service. Due to the custom theme, it was not possible to use an automatic plugin for this. The images were further compressed, allowing their weight to be reduced by more than 50% without losing quality.
As a result of these manipulations, the website speed increased. On mobile devices, it is now 86, and on computers – 93.
To remove the language switcher for the website version, its settings were changed. The switcher is displayed by the Polylang Pro plugin.
To update the prices for services on the website pages, the custom theme editor was used. The client received a video tutorial with a detailed description of how to do this independently.
To update the links to Telegram, the custom theme editor was also used. Changes were also needed in the theme files.
For editing content on the "Terms of Use" page, the custom theme editor was used.
At the end, the client received a report with a detailed description of each stage of work and answers to additional questions.
Before starting the work, a backup of the website was created just in case.
The website previously had the WP Fastest Cache Premium plugin installed, which performs page caching and should have increased speed. However, Google PageSpeed Insights reported issues specifically with the cache. After reviewing the plugin settings, they were changed, which positively affected the loading speed.
Additionally, the Autoptimize plugin was installed, which optimizes script loading. This also added speed to the website.
The website is hosted in Ukraine. The hosting control panel has tools for additional caching, which were also enabled and properly configured. To optimize cache performance, special rules for processing cached items and cache lifetime were manually added.
All images on the website were converted to .webp format using a third-party service. Due to the custom theme, it was not possible to use an automatic plugin for this. The images were further compressed, allowing their weight to be reduced by more than 50% without losing quality.
As a result of these manipulations, the website speed increased. On mobile devices, it is now 86, and on computers – 93.
To remove the language switcher for the website version, its settings were changed. The switcher is displayed by the Polylang Pro plugin.
To update the prices for services on the website pages, the custom theme editor was used. The client received a video tutorial with a detailed description of how to do this independently.
To update the links to Telegram, the custom theme editor was also used. Changes were also needed in the theme files.
For editing content on the "Terms of Use" page, the custom theme editor was used.
At the end, the client received a report with a detailed description of each stage of work and answers to additional questions.
Ternopol 
Available for hire
Offer work