Optimization/promotion of a tattoo studio in Lisbon on Google Maps
Tattoo studio, which has taken its place in the heart of Lisbon, Portugal - faced a unique challenge in its pursuit of optimizing its profile on Google Maps. The main goal was to rise in local search for the keywords "tattoo shop," "tattoo studio," and "tattoo shop near me," without resorting to paid promotion. However, the main issue was that the company name was registered under a radically different name than the business brand, which creates additional difficulties for external optimization of the profile in Google Business Profile and Google My Business in Europe. Additionally, competition in the capital of Portugal is very high.
Work performed:
Experts addressed this issue by carefully working on every aspect of the profile in Google My Business to ensure its alignment with the brand while maintaining the legality and correctness of the company's representation.
Improvements included:
Thorough optimization of studio information, focusing on hours of operation, services, and descriptions, while maintaining legal compliance with the company name.
Using the keywords "tattoo shop," "tattoo studio," "tattoo shop near me" in all possible sections of the profile and on external resources to enhance relevance to search queries.
Encouraging customers to actively respond/photos and interact with the profile, highlighting the activity and popularity of the studio.
Updating profile content with an emphasis on promotions and events taking place in the studio.
360° photo and video shooting.
Results
The solution to the complex problems not only allowed the studio to rise in local search but also brought a noticeable increase in profile interactions: from 300 to 400 connections and from 200 to 250 route constructions. Most importantly, the keyword "tattoo shop" became the leader among search queries for this location on the map and will now grow traffic.
Conclusion
This case shows that even in complex legal and branding conditions, it is possible to succeed in local Google search. The tattoo studio in Lisbon turned potential difficulties into a strategic advantage by using MapStars services to optimize its profile in Google Maps, Google Business Profile, and Google My Business without the need for paid promotion or expensive marketing materials.
#googlemap #googlemaps #localseo #googlemybusiness #GBP #googlebusinessprofile #geo #google #карти #карты #гуглкарты #гуглкарты #продвижениенагуглкартах #продвижениегуглкарт
Work performed:
Experts addressed this issue by carefully working on every aspect of the profile in Google My Business to ensure its alignment with the brand while maintaining the legality and correctness of the company's representation.
Improvements included:
Thorough optimization of studio information, focusing on hours of operation, services, and descriptions, while maintaining legal compliance with the company name.
Using the keywords "tattoo shop," "tattoo studio," "tattoo shop near me" in all possible sections of the profile and on external resources to enhance relevance to search queries.
Encouraging customers to actively respond/photos and interact with the profile, highlighting the activity and popularity of the studio.
Updating profile content with an emphasis on promotions and events taking place in the studio.
360° photo and video shooting.
Results
The solution to the complex problems not only allowed the studio to rise in local search but also brought a noticeable increase in profile interactions: from 300 to 400 connections and from 200 to 250 route constructions. Most importantly, the keyword "tattoo shop" became the leader among search queries for this location on the map and will now grow traffic.
Conclusion
This case shows that even in complex legal and branding conditions, it is possible to succeed in local Google search. The tattoo studio in Lisbon turned potential difficulties into a strategic advantage by using MapStars services to optimize its profile in Google Maps, Google Business Profile, and Google My Business without the need for paid promotion or expensive marketing materials.
#googlemap #googlemaps #localseo #googlemybusiness #GBP #googlebusinessprofile #geo #google #карти #карты #гуглкарты #гуглкарты #продвижениенагуглкартах #продвижениегуглкарт
Odessa 
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