Period: March - May 2024
Previous: 586 orders per month with CPA 145 UAH and conversion rate 3.2%
Completed:
New campaign structure by menu categories
Automated strategies considering order times
Segmented remarketing
Landing page optimization
Result: Over 3 months achieved 2,456 orders per month (+319%) with a decrease in CPA to 85 UAH (-41%). The campaign ROI was 340%.
Previous: 586 orders per month with CPA 145 UAH and conversion rate 3.2%
Completed:
New campaign structure by menu categories
Automated strategies considering order times
Segmented remarketing
Landing page optimization
Result: Over 3 months achieved 2,456 orders per month (+319%) with a decrease in CPA to 85 UAH (-41%). The campaign ROI was 340%.