Optimization and scaling of advertising
Social Media Advertising
Niche: headwear and accessories
Given: online store + store on Prom
Challenges: a large number of creatives that need to be updated when the item is sold out, otherwise - the number of refusals increases because they want exactly the model shown.
Task: reduce costs and scale advertising results.
Execution:
- developed creatives based on analytics from previous campaigns
- campaign for offers and tests
- retargeting campaign for the catalog
Given: online store + store on Prom
Challenges: a large number of creatives that need to be updated when the item is sold out, otherwise - the number of refusals increases because they want exactly the model shown.
Task: reduce costs and scale advertising results.
Execution:
- developed creatives based on analytics from previous campaigns
- campaign for offers and tests
- retargeting campaign for the catalog