Case: Contextual advertising for legal services
Client: First Legal Aid
Project Overview: This case demonstrates the successful implementation of an advertising campaign for a company providing legal services. The main goal of the campaign was to attract leads through contextual ads in search engines, as well as to optimize advertising costs.
Tasks:
Attracting new clients through contextual advertising for lawyers.
Increasing the number of leads.
Optimizing lead costs.
Strategic Approach:
Market analysis of legal services: A market and competitor analysis was conducted to identify key opportunities in the advertising campaign.
Development of advertising creatives: Ads for legal services were created that correspond to the search queries of potential clients.
Monitoring and optimization: Daily monitoring and adjustments to the campaign to enhance its effectiveness.
Launching and supporting campaigns: Continuous updating and optimization of the campaign to achieve better results.
Key Metrics:
Budget: $350/month.
Number of conversions per month: 253
Total number of conversions: 1520
Cost per conversion: 86.88 UAH
Cost per lead: $1.3
Cost per click: $0.2
Number of website visitors: 1634
Results: The advertising campaign demonstrated high effectiveness in attracting new clients and optimizing advertising costs. A significant number of leads at a low cost per conversion confirms the success of our strategy.
Client: First Legal Aid
Project Overview: This case demonstrates the successful implementation of an advertising campaign for a company providing legal services. The main goal of the campaign was to attract leads through contextual ads in search engines, as well as to optimize advertising costs.
Tasks:
Attracting new clients through contextual advertising for lawyers.
Increasing the number of leads.
Optimizing lead costs.
Strategic Approach:
Market analysis of legal services: A market and competitor analysis was conducted to identify key opportunities in the advertising campaign.
Development of advertising creatives: Ads for legal services were created that correspond to the search queries of potential clients.
Monitoring and optimization: Daily monitoring and adjustments to the campaign to enhance its effectiveness.
Launching and supporting campaigns: Continuous updating and optimization of the campaign to achieve better results.
Key Metrics:
Budget: $350/month.
Number of conversions per month: 253
Total number of conversions: 1520
Cost per conversion: 86.88 UAH
Cost per lead: $1.3
Cost per click: $0.2
Number of website visitors: 1634
Results: The advertising campaign demonstrated high effectiveness in attracting new clients and optimizing advertising costs. A significant number of leads at a low cost per conversion confirms the success of our strategy.