Packaging and launching a repair business from scratch, ROAS 17.7
Project: Top.As — renovation of apartments, houses, and commercial properties in Odessa. The company's experience — over 10 years, but the digital packaging was created from scratch.
Task: To comprehensively package the business online and launch a profitable lead generation system. Period: 6 months (08.2021 – 02.2022)
CONTEXT
The client left the previous company and opened their own. They entered the highly competitive market of Odessa from scratch. Initially, the request was only for a website, but during the process, a decision was made for comprehensive digital support. The key challenge of the niche is the long sales cycle (2–3 months) and high average check.
WHAT WAS DONE
1. Conversion website
Not a landing page, but a full-fledged multi-page website with detailed disclosure of services and processes. The focus was on addressing key objections: transparent estimates, adherence to deadlines, guarantees. The website's conversion reached 12% against the market average of 5–6%.
2. Targeted advertising
Traffic was directed immediately to the ready website. Over 60 creatives and 12 audience segments were tested. The key offer targeted the pain points directly: fixed costs and deadlines. Four stable combinations were found.
3. Instagram
An account was created from scratch and is systematically maintained: content plan, photo and video reports from sites. Work on reputation and organic reach.
RESULTS
• Advertising budget: $2,811
• Applications: 219
• Cost per application: $12.8
• Conversion to dialogue (lead quality): 81%
• Contracts signed: 5
• Average check: $10,000
• Revenue: $50,000+
• ROAS: 17.7
• ROI: 1,678%
As of February 2022, there were still about 10 potential contracts in processing with a projected turnover of up to $150,000, but with the onset of war, purchasing power fell by 80%, and the project was frozen.
MAIN INSIGHT
In complex niches with a long sales cycle, advertising is effective only as part of a unified system. A deep understanding of client pain points, a well-developed website, and consistent work on reputation lead to exponential growth in key metrics. ROAS 17.7 is confirmation of the effectiveness of an approach based on lead quality rather than quantity.
If you want a free audit of advertising campaigns and a growth strategy — message us directly.
Task: To comprehensively package the business online and launch a profitable lead generation system. Period: 6 months (08.2021 – 02.2022)
CONTEXT
The client left the previous company and opened their own. They entered the highly competitive market of Odessa from scratch. Initially, the request was only for a website, but during the process, a decision was made for comprehensive digital support. The key challenge of the niche is the long sales cycle (2–3 months) and high average check.
WHAT WAS DONE
1. Conversion website
Not a landing page, but a full-fledged multi-page website with detailed disclosure of services and processes. The focus was on addressing key objections: transparent estimates, adherence to deadlines, guarantees. The website's conversion reached 12% against the market average of 5–6%.
2. Targeted advertising
Traffic was directed immediately to the ready website. Over 60 creatives and 12 audience segments were tested. The key offer targeted the pain points directly: fixed costs and deadlines. Four stable combinations were found.
3. Instagram
An account was created from scratch and is systematically maintained: content plan, photo and video reports from sites. Work on reputation and organic reach.
RESULTS
• Advertising budget: $2,811
• Applications: 219
• Cost per application: $12.8
• Conversion to dialogue (lead quality): 81%
• Contracts signed: 5
• Average check: $10,000
• Revenue: $50,000+
• ROAS: 17.7
• ROI: 1,678%
As of February 2022, there were still about 10 potential contracts in processing with a projected turnover of up to $150,000, but with the onset of war, purchasing power fell by 80%, and the project was frozen.
MAIN INSIGHT
In complex niches with a long sales cycle, advertising is effective only as part of a unified system. A deep understanding of client pain points, a well-developed website, and consistent work on reputation lead to exponential growth in key metrics. ROAS 17.7 is confirmation of the effectiveness of an approach based on lead quality rather than quantity.
If you want a free audit of advertising campaigns and a growth strategy — message us directly.
Odessa 
Available for hire