Packaging design

Packaging design for pasta, created as part of training courses, meets all the requirements of the technical assignment. It effectively attracts attention, is easily recognizable, and can be flexibly used for various purposes in the restaurant.

Project: Packaging design for pasta
Client: Italian-style pasta restaurant

Task
Colors used: Colors of the Italian flag (green, red, white)

Special requirements:
Basic graphics that can be flexibly used according to needs
Attention-grabbing design
The product name should immediately stand out

Research and analysis:
Study of Italian culture and color palette.
Analysis of competitors and the pasta market.

Creative Solutions
Color palette: The use of green, red, and white creates a bright and attention-grabbing design that immediately associates with Italy.
Flexible graphics: Simple graphic shapes are designed in such a way that they can easily adapt for different formats and use in the restaurant's interior.
Focus on the name: The name of the pasta is placed in the center of the packaging, making it noticeable at first glance.

The development of packaging design for the restaurant was a wonderful experience that I am ready to apply in future projects.