Philip Morris – Gamification for email distribution

Developed interactive gaming interfaces for the Philip Morris email campaign aimed at increasing user engagement. Instead of the standard email format, gamification mechanics were used – the user interacts with the email and receives bonuses and discounts for participation, which increases open rates and interaction time.

As part of the project, I developed two gaming interfaces within a unified visual concept "Summer Fresh":
– a word puzzle
– a liquid sorting game with a thematic focus

The main focus is on clear interaction logic, visual appeal, and alignment with the campaign goals.

#game-UI #mobile-design #gamification #UIUXdesign #Figma #email-marketing #illustration