Phonestore - iPhone/iPad/MacBook Repair in Denmark

Google Ads
Client:
Phonestore is a certified Apple Independent Repair Provider in Copenhagen, serving local customers in Hellerup and Greater Copenhagen.

Goal:
Lower the cost per conversion at the same daily budget and increase store revenue through Google Ads.

Before/After:
Before: CPA ~250 DKK (~$40)
After: CPA 80-130 DKK (~$13)

What we did:
Deep audit — found critical errors: wrong conversion goals, incorrect geo-targeting, missing negative keywords
Rebuilt the campaign from scratch
Set up proper conversion tracking
Continuous optimization of bids, ad copy, and keywords

Results (2+ months):
CPA reduced 3x — from $40 to $13
244 conversions
kr41k invested in ads
83 700 impressions