Phytoria

Tasks Set
The main tasks set for the SEO team to enhance the online promotion effectiveness of the company "Fitoria" in the Kharkiv market included:
Increasing the visibility of the website in search engines for key queries related to dietary supplements and natural cosmetics, particularly local queries for Kharkiv.
Expanding organic traffic and attracting new users interested in eco-friendly and natural products.
Optimizing content to increase conversions and the number of purchases on the website.

1) Analysis and audit of the website. We conducted a detailed SEO audit, checked the site for technical errors related to indexing, loading speed, and URL structure. Identified key shortcomings and developed an action plan to address them, focusing on competitors in the natural products niche.
2) Optimization of key queries and content. Selected keywords that reflect the specifics of "Fitoria" products and their beneficial properties. Added important local queries for Kharkiv and its surroundings. The content of the pages was updated with an emphasis on eco-friendliness and uniqueness of the products, which helped engage the target audience.
3) Technical optimization of the website. Improved page loading speed, eliminated duplicate meta tags, and updated the sitemap and robots.txt to ensure correct indexing by search engines. This also helped improve the site's rankings for key queries.
4) Content expansion and blog creation. To improve user engagement metrics, we launched a blog where we published articles on healthy lifestyle topics, beneficial properties of natural supplements, and tips for choosing biologically active supplements. This attracted additional organic traffic and helped increase trust in the brand.
5) Local SEO for Kharkiv. Since "Fitoria" targets consumers in Kharkiv, we set up local search queries and optimized the pages.