Sawn timber

Field: Timber materials

Tools used for promotion: Google Ads search advertising, KMM.

Duration of cooperation: We have been working with the client for 10 months.

Advertising costs for the entire period: 836 USD

What has been done
The main goal of advertising campaigns is to quickly receive targeted inquiries from potential clients.

To achieve this goal, the following actions were taken:
- Created and configured an advertising account, set up and connected Google Analytics.
- Configured search and contextual media campaigns (banner).
- Campaign testing, statistical analysis, and identification of the most cost-effective conversion tools and solutions.
- Collected key queries and worked on negative keywords. Grouped keywords (timber, edged and unedged board, round timber, plywood). Created individual ads for each group. Selected audiences and partner sites for ad placement.
- Regularly updated the list of negative keywords and removed ineffective partner sites.

Results obtained from contextual advertising over several months

- Advertising budget: 836 USD
- Clicks: 8,805
- Cost per click: 0.09 USD
- Cost per conversion: 2.28 USD

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