PizzaHunters

A small pizzeria with delivery options in Miami
Task: attracting customers for delivery and visits

**Services:** targeted advertising on Facebook, Instagram; SMM, promotion on Google Maps

### Difficulties:
- High delivery costs
- Competition at the location
- Limited space inside the pizzeria
- Content generation challenges

### Solutions:
- Developing promotional offers
- Distributing the budget across multiple platforms
- Advertising the main website and redirecting directly to delivery sites
- Website management
- Testing different positioning
- POP Up on the website with special offers
- Promoting additional products to increase the average check

Targeted advertising
### What was done:
- Developed a strategy
- Launched awareness and delivery request campaigns
- Used many video creatives
- Changed the tariff and set up analytics for one of the delivery platforms

Audiences:
- Restaurants
- Broad
- Food delivery
- Pizza
- Broad
- LAL
- and others

Budget: $2,439.60
Sales amount: $63,205 (this is not net profit)
Cost per lead: approximately $8.5
Average check: $36

Promotion on Google Maps
### What was done:
- Developed a strategy
- Gathered key phrases
- Composed texts
- Set up the advertising account technically

Budget: $4,010.93
Calls: 412
Routes: 1,750
Transitions to delivery services: 68
Menu views: 701

SMM
### What was done:
- Developed a strategy
- Created a corporate style
- Designed current and pinned posts
- Controlled content creation
- Tested different post formats
- Engaged customers creatively through movies, series, reviews, unboxings, appealing sounds, and others