Polirovka Kiev

Customer: Polirovka Kiev is a new monoprodukt company on the children’s linger market, which specializes in polishing and ceramics of cars in the city of Kiev. At the beginning of the work, the company had no brand attributes that would distinguish it from its competitors.

The competitive environment on the children’s league market in Kiev is very saturated: the market has been firmly fixed by large players, which serve up to 90% of all the elite cars in Kiev. Our task was to develop a brand strategy, to create a brand’s central idea, to differentiate from competitors and to catch the market share from competitors.

Solution: A brand strategy was developed with the aim of formulating a strong association from the audience that the car polishing is only Polirovka Kiev. We also adapted the brand’s visual identity to the main at the moment sales channel – Instagram.