Work Czech Republic
Market and target audience analysis:
A labor market study was conducted in the Czech Republic, identifying the most relevant job vacancies and requests from potential candidates. The audience was divided into several segments: unskilled workers, technical specialists, builders.
Development of marketing strategy:
A clear action plan was created, taking into account the needs of the target audience and the competitive situation in the market. Key messages were defined to attract candidates, focusing on working conditions, salaries, and opportunities for quick employment.
Setting up and launching advertising campaigns:
Advertising campaigns were created and launched on Facebook and Instagram, including carousels, video ads, and Stories. Different audience segments were considered, and targeting was done for regions where job seekers most frequently come from in the Czech Republic.
Creation of creatives:
Over 10 creatives were developed using real employee feedback, photos of living and working conditions, as well as information about job vacancies and salaries. Each creative was adapted to the specifics of each audience segment.
Setting up retargeting:
Retargeting was launched for those who interacted with the ads but did not submit an application. This allowed for bringing back potential candidates and increasing the number of applications.
Optimization of advertising budget:
After testing various advertising formats and creatives, the budget was optimized, directing more resources to the most effective ads.
Implementation of a quiz for lead generation:
A quiz titled "Is a job in the Czech Republic right for you?" was created, which helped attract more interested individuals and filter relevant candidates for employment.
Testing different hypotheses:
Various options for advertising texts and images were tested to identify the most effective ones. After each iteration, improvements were made based on the data obtained.
Working with Direct:
Automated responses were set up in Instagram Direct for quick communication with interested candidates, reducing the time spent processing applications.
Preparation of daily reports:
Campaign data was analyzed daily, the effectiveness of ads was assessed, and the strategy was adjusted based on real results.
A labor market study was conducted in the Czech Republic, identifying the most relevant job vacancies and requests from potential candidates. The audience was divided into several segments: unskilled workers, technical specialists, builders.
Development of marketing strategy:
A clear action plan was created, taking into account the needs of the target audience and the competitive situation in the market. Key messages were defined to attract candidates, focusing on working conditions, salaries, and opportunities for quick employment.
Setting up and launching advertising campaigns:
Advertising campaigns were created and launched on Facebook and Instagram, including carousels, video ads, and Stories. Different audience segments were considered, and targeting was done for regions where job seekers most frequently come from in the Czech Republic.
Creation of creatives:
Over 10 creatives were developed using real employee feedback, photos of living and working conditions, as well as information about job vacancies and salaries. Each creative was adapted to the specifics of each audience segment.
Setting up retargeting:
Retargeting was launched for those who interacted with the ads but did not submit an application. This allowed for bringing back potential candidates and increasing the number of applications.
Optimization of advertising budget:
After testing various advertising formats and creatives, the budget was optimized, directing more resources to the most effective ads.
Implementation of a quiz for lead generation:
A quiz titled "Is a job in the Czech Republic right for you?" was created, which helped attract more interested individuals and filter relevant candidates for employment.
Testing different hypotheses:
Various options for advertising texts and images were tested to identify the most effective ones. After each iteration, improvements were made based on the data obtained.
Working with Direct:
Automated responses were set up in Instagram Direct for quick communication with interested candidates, reducing the time spent processing applications.
Preparation of daily reports:
Campaign data was analyzed daily, the effectiveness of ads was assessed, and the strategy was adjusted based on real results.
Kyiv 
Available for hire