The psychology of advertising influence is a complex multi-step process, which consists of several stages, including focusing; supporting interest; the appearance of emotions; convincing; making decisions; action (acquisition).
The main functions of advertising are information, marketing, educational and social. The main psychological method of influence is the mechanism of suggestion, or navigation. #Sugesty is interpreted as the direct and unargumented impact of one person on another or group, which is built on the non-critical perception of information.
The main functions of advertising are information, marketing, educational and social. The main psychological method of influence is the mechanism of suggestion, or navigation. #Sugesty is interpreted as the direct and unargumented impact of one person on another or group, which is built on the non-critical perception of information.