Pradesh

by Case Pradam
Topic: Jeans clothes
Tool: Targeted Advertising on Instagram
The Auditorium:
Joint purchases
1) Category of goods for a specific target audience (Women's Jeans - "Women 18+", School/Adolescent Jeans - "Mother's" audience
2) Organizers of joint purchases
3) Administrators of groups/websites of clothing sales stores
4) Subsidiaries of competitors
Friends of the organizers of joint purchases

wholesale buyers
1) The owners of clothing stores, jeans stores
2) Administrators of groups/pages of online shops of clothing sales

course of work
They have created several options of titles and advertisements for different audiences.Under the advertising campaign created 3 static creatives and 1 dynamic:


They tested different variants of advertisements and creatives.The form of this type is left:



Results of Lead Form:
30-40 applications per day.After analyzing the applications, the customer that about half of the applications were real customers interested in cooperation.The rest were either not ready to order in the near future, or did not take the tube.