PRIVATE SCHOOL – GREAT AMBITION
A new large private school is opening, but there is one quite difficult question – how to make parents pay $8K per year, and the first payment = 100% annual prepayment.
Goal: Development, packaging, texts, design, promotion, automation.
Was
Unknown new brand.
$8K/year tuition price.
Became
Prequalification system
$306K in sales, 38 clients
274 conversions to qualified leads
2.4% spent total advertising budget and our services from sales. (0.8% on advertising)
Vladimir
Director of CITYPROFIT
If a client needs to pay $8,000 for tuition with a 100% prepayment – this is a difficult and expensive project. We created several models, several hypotheses, and in less than 90 days achieved impressive results – 247 qualified leads (potential clients who saw the offer, price, and terms and told about themselves, wanted to purchase educational services). The total budget for our services and the advertising budget is less than a percent of sales.
Goal: Development, packaging, texts, design, promotion, automation.
Was
Unknown new brand.
$8K/year tuition price.
Became
Prequalification system
$306K in sales, 38 clients
274 conversions to qualified leads
2.4% spent total advertising budget and our services from sales. (0.8% on advertising)
Vladimir
Director of CITYPROFIT
If a client needs to pay $8,000 for tuition with a 100% prepayment – this is a difficult and expensive project. We created several models, several hypotheses, and in less than 90 days achieved impressive results – 247 qualified leads (potential clients who saw the offer, price, and terms and told about themselves, wanted to purchase educational services). The total budget for our services and the advertising budget is less than a percent of sales.