“Flight under the castles”

I and my team used the conversion target, where they received registrations and payments for $3.2 - $5.7 per one. After doing the test and disable conversions by changing them for the purpose of traffic (this goal is specialized in bringing the maximum number of people at the cheapest possible price to the site, but it is not optimized for them to make conversions. That is, it can be said that Facebook cheaply burns people to the site and then forgets them, and they are already doing what they want on the site, the analytics are not fixed) and with the help of the site analysts it turned out that this is a more effective option, as conversions went by $2.8. This was due to the fact that we strongly lowered the price of a click (0,04$ - 0,07$ per 1 click on a site).

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