Apartment sales

Task: build a marketing funnel to attract targeted inquiries for purchasing apartments in new buildings and the secondary market.

What has been done:
- advertising campaigns divided by property type, budget, area, and deal format
- set up the acquisition of applications from clients ready for consultation and viewing
- filtered the audience without a real intention to buy in the near future
- tested various properties, advertising offers, and audience segments
- after analyzing inquiries, weak advertising links were disabled
- scaled properties with the best conversion to viewing
- set up re-communication with warm leads

Results:
- advertising budget: $16,794
- number of applications: 840
- number of sales: 32
- cost per application: $19.99
- cost per sale: $524.81
- average check: $72,000
- total sales volume: $2,304,000
- ROI: 1487%

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