Development of a minimalist promo banner (product card) for a premium automotive fragrance inspired by a well-known scent. The main task is to convey the character of the product through natural, "eco-friendly" elements and clearly highlight its main advantages for the buyer.
What has been done within the project:
Work with composition and layering: To create depth in the frame, the banner is divided into planes. In the foreground is a clear perfume bottle with a prepared clean label for branding. In the background, custom elements of textured wood (a thick branch) and realistic green leaves with a soft blur effect are used, adding volume to the composition.
Infographics and USP (Unique Selling Proposition): Neat, minimalist icon labels with key product characteristics (60 days of longevity, alcohol-free) have been created. The fonts are chosen so that the text is easily readable even on small smartphone screens.
Work with text: The main headline is integrated into the composition with partial overlap by elements of the bottle, creating a trendy magazine effect of an elite brand.
Tools: Figma (composition, infographics, blur effects), working with graphic isolates.
Suitable for: Card for marketplaces (Rozetka, Instagram stores), banner for targeted advertising.
What has been done within the project:
Work with composition and layering: To create depth in the frame, the banner is divided into planes. In the foreground is a clear perfume bottle with a prepared clean label for branding. In the background, custom elements of textured wood (a thick branch) and realistic green leaves with a soft blur effect are used, adding volume to the composition.
Infographics and USP (Unique Selling Proposition): Neat, minimalist icon labels with key product characteristics (60 days of longevity, alcohol-free) have been created. The fonts are chosen so that the text is easily readable even on small smartphone screens.
Work with text: The main headline is integrated into the composition with partial overlap by elements of the bottle, creating a trendy magazine effect of an elite brand.
Tools: Figma (composition, infographics, blur effects), working with graphic isolates.
Suitable for: Card for marketplaces (Rozetka, Instagram stores), banner for targeted advertising.