Product Promotion Project Under Key

Project: Promote the Chicco Urban Crossover wheel for a new audience.

Idea: Bring potential buyers to a page where we are available to tell about the product but will not directly sell. After meeting, the buyer will start looking for reviews about the wheel. After 3 days after visiting the page, we show a banner with an emphasis on the affordable price and we go to the online store.

The realization:
1 . Search for information about the choice of wheels and reviews about the old wheels models. List of plus and minus wheels.
The 2nd The SERM. Filled forums with reviews that emphasize the plus and "slighten" the disadvantages of the wheels.
3 . The landing page. Writing TZ and UX. Design and development was carried out by the contractor.
and 4. Start a banner advertising for a new audience.
and 5. Starting a remarketing to the audience who visited the landing page.

The result:
The cost of advertising does not exceed 5% of the total order amount.
The preparatory work and development of landing page gathered in the first month after the launch of the campaign.