Commercial marketing on Facebook

Objective: Return of Visitors via Facebook
The realization:
- Improve and set up Facebook Pixel using GTM.
- Settings of campaigns and different ads for Facebook and Instagram.
Testing and optimization.

The Results:
The cost of the order does not exceed 6%.
The average price per click is 0.93 UAH.
Conversion is 1.56%.
Unfortunately, the structure of the catalogue does not allow all goods to be brought to the feed. I think the conversion would be higher.