Promotion of the sports nutrition store through Meta Ads and influencers
Social Media Advertising 1709 USD
Project: SportNutrition
Period: July 2023 - January 2024
Before:
638 sales per month, CPA 445 UAH, ROAS 170%
What was done:
Comprehensive Meta Ads strategy: catalog + lookalike + remarketing
Collaboration with 45+ influencers of various levels
Automation of creatives and targeting for segments
After:
2,180 sales (+242%), CPA reduced to 320 UAH (-28%), ROAS increased to 520%
Result: In 6 months, sales tripled while reducing customer acquisition cost by 28%. ROI of marketing channels exceeded 400%.
Period: July 2023 - January 2024
Before:
638 sales per month, CPA 445 UAH, ROAS 170%
What was done:
Comprehensive Meta Ads strategy: catalog + lookalike + remarketing
Collaboration with 45+ influencers of various levels
Automation of creatives and targeting for segments
After:
2,180 sales (+242%), CPA reduced to 320 UAH (-28%), ROAS increased to 520%
Result: In 6 months, sales tripled while reducing customer acquisition cost by 28%. ROI of marketing channels exceeded 400%.