The benchmark - the KPI for cost was for contextual advertising, which provided orders at an average of ~480 hryvnias or ~11$ and was considered acceptable for the client.
Some settings had already been made before my work, however, the cost was too high at 15-25 for one order on the site, which in that case did not guarantee a sale.
In total, there were constantly 4-5 advertising accounts in operation, with the cost per order differing by 3-7%, depending on the day.
After a few weeks of work, an audience was gathered that had been reached during this time, as well as those who interacted with the client's resources over the past months, and retargeting was set up for them with the offer - "Discounts up to -15%", which further increased the overall return on investment, as the average check for such orders was higher than for clients who ordered for the first time interacting with the advertisement.
In advertising, regular static creatives with a clear offer performed well.
An additional screenshot from the account for this work can be found at the link attached, on the same page there are other examples.
#advertising
#targeting
#targetedadvertising
#advertisingsettings
#ppc
#payperclick
#advertise
#facebookads
#googleads
#contextualadvertising
#facebook
#google
#meta
#metaads
Some settings had already been made before my work, however, the cost was too high at 15-25 for one order on the site, which in that case did not guarantee a sale.
In total, there were constantly 4-5 advertising accounts in operation, with the cost per order differing by 3-7%, depending on the day.
After a few weeks of work, an audience was gathered that had been reached during this time, as well as those who interacted with the client's resources over the past months, and retargeting was set up for them with the offer - "Discounts up to -15%", which further increased the overall return on investment, as the average check for such orders was higher than for clients who ordered for the first time interacting with the advertisement.
In advertising, regular static creatives with a clear offer performed well.
An additional screenshot from the account for this work can be found at the link attached, on the same page there are other examples.
#advertising
#targeting
#targetedadvertising
#advertisingsettings
#ppc
#payperclick
#advertise
#facebookads
#googleads
#contextualadvertising
#meta
#metaads