Project "Sanlarix". Contextual advertising (PPC)

Comprehensive management of Google Ads contextual advertising for the company Sanlarix in the solar energy niche. We have been working on the project for a long time, systematically scaling the flow of applications and building a stable customer acquisition channel through Google Ads.

The main task of the project is to obtain quality leads in a competitive niche, scale advertising campaigns, and build a predictable system for generating inquiries.

As part of the collaboration, the following has been completed:

-development of an advertising strategy
-account structure for different business directions
-Google Search campaigns
-Performance Max campaigns
-remarketing and audience return
-bid and budget optimization
-working with leads and analytics
-improving the quality of inquiries
-scaling profitable campaigns
-A/B testing of ads and landing pages
-geo-segmentation of advertising
-constant optimization of lead cost

Results during the work period:

— 5,920+ leads
— advertising budget over 2 million UAH under effective management
— average lead cost around 351 UAH
— stable flow of applications in a highly competitive niche
— systematic scaling of the company through paid traffic

What is particularly important is that the advertising was not just launched, but continuously developed: new directions, new campaigns, hypothesis testing, expanding geography, and improving lead quality.

Currently, the collaboration continues: we are working on new landing pages, increasing website conversion, and further growing the number of quality inquiries.