Artem Kalenyk
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Offer work
Odessa,
Ukraine
10 days 16 hours back
available for hire
age 31 years
on the service 1 year
Rating
Successful projects
Average rating
Language proficiency level
Українська: fluent
Русский: advanced
English: pre-intermediate
Skills and abilities
Programming
Design & art
Services
Photo, Audio & Video
Promotion
Outsourcing & consulting
Portfolio
- All works 17
- Search Engine Optimization (SEO) 2
- Project Management 1
- Marketing Research 1
- Contextual Advertising 5
- Social Media Marketing (SMM) 5
- Social Media Advertising 2
- Video Advertising 1
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674 USD nasintrav.com.ua SEO Growth of B2B traffic by 5.5 times in 6 months
Search Engine Optimization (SEO)
SEO Case (OpenCart): Growth of B2B Traffic by 5.5 Times in 6 Months for an Agricultural Company
About the Project: Ukrainian agricultural company "NASINTREV" (25 years of experience). Sale of seeds and services for cleaning/calibrating planting material. Platform: Custom OpenCart. Niche: Agro-industrial complex, seeds, fertilizers. Target audience: B2B (farms) and B2C.
Dynamics of organic traffic growth (from 80 to 480 clicks/day).
… Results after 6 months of SEO optimization:
Traffic: Increased by 5.5 times (from 80 to 450-480 visits per day). We broke through the "glass ceiling" that had kept the site at minimal indicators for years.
Positions: Growth of the average site position from 13 to 7. We effectively pulled the site out of the "dead zone" (second page of results) to the first page, where 90% of clicks are concentrated.
Leads: Significant increase in the number of targeted B2B inquiries. Thanks to proper segmentation of semantics, traffic began to convert into wholesale orders and requests for industrial seed processing services.
Examples of queries in Google TOP (high-margin commercial clusters):
buy forage grasses
buy mixed grass seeds
buy alpine meadow seeds
buy grass for hay
Initial Situation (Point A):
"Zero" organic for B2B: The site generated minimal leads from search, as the structure did not match the commercial intents of wholesale buyers.
Technical chaos of OpenCart: A classic problem of this CMS — generating thousands of junk pages through faceted navigation (filters), sorting, and pagination. The search bot spent the crawling budget scanning duplicates, ignoring priority products and categories.
Cannibalization and outdated content: Old texts did not provide additional value, and pages competed with each other for the same keywords.
Low conversion (UI/UX): Even the small traffic that existed "fell off" due to a poorly thought-out user path and complex navigation in the custom theme.
What Was Implemented (Technologies and Strategy):
1. Technical SEO (OpenCart Fixes):
Index cleaning: Conducted deep crawling. Set strict rules in robots.txt and canonical tags to cut off the generation of duplicate filter pages. The crawling budget was directed exclusively to useful landing pages.
Custom JSON-LD microdata: Implemented extended markup for e-commerce (Product, Organization). For BreadcrumbList, we implemented a technical trick: left the full visual hierarchy on the frontend for user convenience, while passing only valid pages with static links in the JSON script to avoid errors in Google Search Console. This resulted in beautiful rich snippets and boosted CTR.
2. Architecture and Semantics:
Intent distribution: Completely rebuilt the semantic core. Clearly separated landing pages for B2B (cleaning services, drying, wholesale price lists) and B2C (retail sale of seeds) to eliminate query cannibalization.
Interlinking: Optimized internal linking to direct static weight (Link Equity) to priority and most profitable product categories.
3. Content & AIO (AI Overviews):
Implementation of SILO structure: Launched an expert blog. Articles are written not randomly, but in strict thematic clusters that hub support the main commercial service pages (boosting Topical Authority).
AI-ready content: Completely rewrote texts on main pages considering E-E-A-T factors. The content structure (bulleted lists, FAQ blocks, clear definitions) was specifically adapted for Google’s generative AI response algorithms (AIO).
4. Link Building:
Built a safe backlink profile (White-hat SEO). Increased mass exclusively through outreach and placements on trusted thematic donors (agro-portals, farmer resources, niche media). No spam or rented links.
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386 USD "zif.in.ua" | Google Ads promotion of dental equipment
Contextual Advertising
Case: ZIF
Niche: dental equipment and consumables
Full cooperation since summer 2025 · Ongoing
Total investment
… Sales
Number of sales
₴1,050,000
₴8,150,000
3,030
Average ROMI — 200%
For every hryvnia invested, the client receives 2 hryvnias of marginal profit
Advertising cabinet metrics — last 270 days
10 Aug 2025 – 6 May 2026
About the project
Niche — dental equipment and consumables. The website is on Horoshop, there is a CRM system. Full cooperation with the client began in the summer of 2025. As of now, we continue to collaborate.
The client switched to us from a well-known agency, which he was dissatisfied with. Previously, we had worked briefly with him.
Earlier, the client worked exclusively based on advertising cabinet metrics.
What we did
We conducted a complete 100% integration of the CRM, systematic tracking of actual sales from Google Ads. This allows us to send all data back to the advertising cabinet, including phone sales.
Now the advertising cabinet sees clean data on all actual sales, including phone sales.
We use three types of advertising campaigns:
Performance Max
Standard shopping
Search advertising campaigns
Fully built analytics. Key for us and for the client — ROMI. All work is centered around the ROMI metric. This allows us to maintain stability and, in the long term, increase the marginal profit for the client — through precise signals and accurate targeting for advertising on Google.
Maximum transparency of cooperation: we have access to telephony, access to the CRM system. We installed Clarity to track behavior on the website.
Problem with fake orders
One of the initial problems was fake orders. Competitors were placing orders — of course fake — to destabilize the Google Ads algorithm.
This problem was solved very quickly and easily. Fake orders, even at that time without CRM integration, were no longer entering the system. We also managed to identify which competitors were placing these orders. All this information was passed on to the client.
Results
Over the last 270 days:
Metric
Value
Total investment in advertising
₴1,050,000
Sales received
3,030
Total sales amount
₴8,150,000
Average ROMI
200%
Until recently, phone orders were not accounted for. After full integration, the advertising cabinet now sees phone sales as well.
Current status
We started with a budget of about ₴100,000. We are currently working with a budget roughly the same. We are reallocating the budget considering the CRM system integration towards advertising campaigns that focus on real sales, not fake ones.
At the same time, we are testing the targeting structure based on marginal profit. A testing period is currently underway. But even now we see that the metrics for new advertising campaigns launched a month to a month and a half ago are almost at the same level as the actual metrics of advertising campaigns that have been running for a year to a year and a half or two.
There are no significant problems with the website — the client is engaged in quality content marketing, which improves metrics, including from contextual advertising.
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386 USD "nasintrav.com" | Google Ads - promotion of Seeds and Fertilizers
Contextual Advertising
Nasintraw
Seeds and fertilizers | Google Ads | 2025–2026
Project
… The client came on board in the summer of 2025 after an unsatisfactory collaboration with a previous agency. Specialization — online sales of seeds and fertilizers across Ukraine.
What was found in the audit
Activity imitation script: the agency was creating and deleting tags in campaigns daily — solely for "activity" in the change history.
Conversion duplication: the website on OpenCart had two data transfer methods connected simultaneously (Data Layer + Tag via GTM) — metrics in the dashboard looked great but were incorrect.
Average check ~500 UAH — too low for profitable advertising without upsells.
What was done
Conducted a detailed audit and completely rebuilt the account structure.
Agreed with the client on a strategy to increase the average check (upsells).
Launched campaigns with manual bid management — focus on low-cost lead acquisition.
Connected product reviews through Google Merchant Center (free feature): stars in product listings → +CTR → +conversion.
Provided systematic recommendations for website improvement.
Using: shopping campaigns, Performance Max, search campaigns.
Results over 365 days
3,042,453
Impressions
2,343
Conversions
UAH 249,762
Expenses
UAH 1,408,401
Conversion value
UAH 106.56
Cost per conversion
~5.6x
ROAS (conv. value / cost)
Dynamics and scaling
2024–2025: average monthly budget — 30,000 UAH, cost per lead — 8–10 UAH.
From February 2026: resumed collaboration after a seasonal pause. Increased budget to ~90,000 UAH/month (+3x) based on statistical recalculation of the previous season.
Result: moving along positive scenarios since the beginning of spring 2026. Cost per lead for the year — 106 UAH (increase due to rising advertising costs, but ROAS remained stable).
Key conclusions
Activity imitation in the account — a real practice of some agencies; easily detected through an audit.
Conversion duplication — the most common reason for "good" metrics among unqualified specialists.
Low average check = necessity for upsells; without them, advertising is unprofitable.
Free features of Merchant Center (reviews) — often ignored, but provide a significant effect.
Statistical approach to budget planning allowed for confident scaling x3.
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386 USD tms-agro.com.ua Google ADS - promotion of agricultural and equipment
Contextual Advertising
July 2025 — May 2026
About the project
The client is TMS "Agro", a company specializing in the sale of agricultural and warehouse equipment. At the start of the collaboration, the main focus was on agricultural products: granulators, extruders, feed mills, branch shredders, and similar equipment. Starting in 2026, a new direction was added — warehouse packaging equipment.
…
Collaboration timeline: from summer 2025 to the present.
What we received at the start
At the beginning of the collaboration, the advertising account had significant technical issues:
- The advertising cabinet had a large number of duplicate conversions
- Call tracking was incorrectly set up
- The product feed was incorrectly configured — despite being generated by a third-party plugin
- A third of the products did not appear in the feed at all due to a technical error that had to be resolved independently
- Sales through the cart on the website were not transmitted to the CRM system with any tags
Screenshot of Google Merchant Center: previous contractors were effectively working with only 1/3 of all products and did not notice this.
What we did
We resolved the technical errors in the feed and connected the full range of products to the advertising. We conducted our own integration of the OpenCart website with the CRM system according to the CRM instructions — this allowed us to see the status of applications and lead quality in the advertising cabinet by advertising campaigns.
At the current stage, we are integrating the transfer of actual sales to the advertising cabinet. The process is not without difficulties; however, the task is not critically urgent, as lead quality remains at around 90%.
Results
Period: July 2025 — May 2026
Applications: 1,110
Cost per application: 459 UAH
Total investments: 511,000+ UAH
ROAS (cart): 1,682.55%
Data from the Google Ads advertising cabinet for the entire collaboration period
Types of advertising campaigns
- Search campaigns
- Shopping campaigns
- Performance Max
About the client
The client takes a systematic approach to comprehensive marketing: they manage social media, their own YouTube channel, engage in organic traffic, and other sources. This positively impacts the overall results of contextual advertising.
The business is practically not dependent on seasonality: the products cover almost all seasons of harvesting and processing, so advertising did not stop even in the winter months — demand is present year-round.
Technical stack
- Google Ads
- Google Analytics
- Google Tag Manager
- Google Merchant Center
- CRM system SalesDrive
- Telephony Binotel
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899 USD "Sanlarix" Comprehensive marketing support for the project (3 years)
Project Management
Over the past three years, we have been providing comprehensive marketing support for the project, covering all key areas of digital promotion and online business development.
Our task is not just to launch advertising but to build a stable system for attracting customers and scaling the business.
… ---
What has been implemented
SEO Promotion
* Full website optimization
* Working with structure: categories, subcategories, filters
* Formation of a semantic core
* Writing and implementing SEO content
* Working with external factors (link building, crowd)
* Ongoing technical optimization
Result: stable growth of organic traffic and positions.
---
Contextual Advertising (Google Ads)
* Development of account structure for different business areas
* Launching search campaigns
* Launching Performance Max
* Remarketing
* Bid and budget optimization
* Working with lead quality
Result: a steady flow of applications and scaling of effective campaigns.
---
Targeted Advertising (Meta Ads)
* Launching advertising campaigns on Facebook and Instagram
* Audience segmentation
* Testing offers and creatives
* Remarketing and warming up the audience
* Working at different stages of the funnel
Result: demand formation, increased brand awareness, and lead generation.
---
Social Media
Full management of social media:
* Instagram
* Facebook
* TikTok
Includes:
* development of content strategy
* writing posts
* visual design
* content publication
* adaptation for each platform
---
Video Content and YouTube
* Managing a YouTube channel
* Developing video format
* Shooting and editing
* Creating short videos (Reels / Shorts / TikTok)
* Optimizing videos for search
Result: an additional channel for audience engagement and increased brand trust.
---
Content Production
* Photo and video shooting
* Creating advertising creatives
* Preparing materials for social media and advertising
* Developing brand visual communication
---
Website Development and Refinement
* Participation in the creation and development of the website
* Ongoing work with UX/UI
* Optimizing conversion elements
* Developing new pages for marketing tasks
* Technical refinements
---
Analytics
* Setting up end-to-end analytics
* Implementing GTM and GA4
* Tracking key events (applications, calls, behavior)
* Analyzing channel effectiveness
* Transferring data to advertising accounts
Result: a transparent decision-making system based on data.
---
Approach to Work
We work as an external marketing department:
* strategy + implementation
* ongoing optimization
* working with numbers
* focus on results
---
Result
During our collaboration, we managed to:
* build a stable customer attraction system
* scale advertising campaigns
* increase brand awareness
* establish a strong digital presence
* unify all channels into a single marketing system
---
Conclusion
These are not separate services, but a comprehensive effort on the business in the digital environment — from the first contact with the client to analytics and scaling.
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674 USD "Sanlarix". Comprehensive support for a YouTube channel
Video Advertising
We provide a full cycle of work with YouTube — from idea to publication and scaling the channel. We work as production + marketing in one, where each stage is subordinated to the result: reach, audience engagement, and impact on business.
---
… What the support includes
1. Pre-production
* Development of the channel growth strategy
* Formation of the content plan (long videos + Shorts)
* Generation of ideas for the target audience
* Working out scripts
* Building formats (expert videos, reviews, case studies, educational content)
* Preparation for shooting (locations, frame structure, presentation)
Goal: to create content that is not just "shot," but works towards results.
2. Production
* Organization and conducting of shoots
* Working with the host/expert on camera
* Building the right presentation
* Quality control of video and sound
* Shooting main content and additional materials (b-roll)
Goal: to obtain quality video material that can be easily scaled into content.
---
3. Post-production
* Video editing
* Dynamics, pace, attention retention
* Adding graphics, titles, effects
* Sound design
* Adaptation for different formats (YouTube, Shorts, Reels, TikTok)
Goal: to make the video as engaging and understandable as possible.
---
4. Publication and optimization
* Uploading videos to the channel
* SEO optimization (title, description, tags)
* Development of clickable previews (thumbnails)
* Working with titles for CTR
* Building the channel structure
Goal: for videos not just to be published, but to gain views.
---
5. Analytics and development
* Analysis of views, audience retention, CTR
* Identification of working formats
* Adjustment of content strategy
* Scaling successful videos
* Building a systematic growth of the channel
---
Additionally
* Cutting content for Shorts / TikTok / Reels
* Integrating YouTube into the overall marketing system
* Using video in advertising (Meta / YouTube Ads)
* Increasing brand awareness through video
---
Approach to work
We do not just manage a YouTube channel.
We build a full-fledged video tool for business that:
* engages the audience
* builds trust
* generates leads
* enhances all marketing channels
---
Result
YouTube becomes not a separate channel, but a part of a system that works for business growth.
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674 USD "Sanlarix" Comprehensive support for Instagram, 2 years. (SMM)
Social Media Marketing (SMM)
For the second year in a row, we are managing the Instagram page of the project as a full-fledged channel for audience engagement and brand formation. This is not just about posting, but a systematic approach to content, visuals, and results.
---
… What the support includes
1. Strategy and content planning
* Development of a content strategy tailored to business objectives
* Formation of a monthly content plan
* Distribution of content by categories: home / business / expertise / brand
* Adaptation of content to Instagram algorithms
Goal: to create systematic content that works for recognition and engagement.
---
2. Content production
* Photo and video shooting
* Creation of Reels
* Preparation of visual materials
* Development of creatives for posts
* Continuous updating of content formats
Goal: to make the page lively, modern, and interesting.
---
3. Editing and design
* Video editing for Reels
* Dynamics and attention retention
* Design of posts
* Unified visual style of the page
* Work with previews and presentation
Goal: to increase engagement and the quality of content perception.
---
4. Publishing and page management
* Regular posting of content
* Writing texts for posts
* Page design
* Maintaining the relevance of the profile
---
5. Analytics and optimization
* Analysis of reach and engagement
* Tracking content effectiveness
* Adjusting the content plan
* Testing new formats
---
Additionally
* Adapting content for Facebook and TikTok
* Using content in advertising campaigns
* Building a unified brand communication across all channels
---
Approach to work
We work not as a contractor, but as part of the team:
* constant interaction
* quick adaptation to changes
* focus on results
* systematic development of the page
---
Result
During the collaboration, Instagram has become:
* a stable communication channel with the audience
* a tool for building trust in the brand
* a source of traffic and inquiries
* part of the overall marketing system of the business
---
Conclusion
This is not just managing Instagram, but a comprehensive effort on the brand and its presence in the digital environment.
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Academy "Sanlarix". Comprehensive support for Instagram (SMM)
Social Media Marketing (SMM)
Sanlarix Academy
We maintain a separate page for the Sanlarix Academy as an independent direction focused on education, building expertise, and engaging a new audience in the energy sector.
… This is not just content — it is a tool for building trust and attracting potential students and partners.
What the support includes
1. Strategy and positioning
* Formulating the positioning of the Academy as an expert educational product
* Developing a content strategy for the educational direction
* Building communication: expertise + simplicity of explanation
* Defining the main content formats
Goal: to make the page a source of knowledge and trust.
---
2. Content planning
* Developing a monthly content plan
* Balancing formats:
* educational content
* expert videos
* case studies
* process demonstrations
* warming up before training
Goal: to systematically prepare the audience for participation in training.
---
3. Content production
* Shooting educational and expert videos
* Creating Reels
* Preparing visual content
* Recording explanations, analyses, processes
Goal: to showcase expertise through real content.
---
4. Editing and design
* Video editing
* Dynamic presentation of information
* Designing for the educational format
* Unified style of the page
* Working with previews
Goal: to make the content clear and attention-grabbing.
---
5. Publishing and page management
* Regularly posting content
* Writing texts
* Updating the profile
* Building the structure of the page
---
6. Analytics and development
* Analyzing reach and engagement
* Tracking audience reactions
* Adjusting the content strategy
* Testing new formats
---
Additionally
* Warming up the audience before launching educational programs
* Preparing content for advertising campaigns
* Integrating with the main brand page
* Building a funnel: content → trust → education
---
Approach to work
We are building not just a page, but a separate direction:
* systematic work with content
* focus on expertise
* preparing the audience for purchasing education
* integration into the overall marketing system
---
Result
The Sunlorex Academy page becomes:
* a source of expert content
* a channel for attracting a new audience
* a tool for selling educational programs
* part of a strong brand ecosystem
---
Conclusion
This is not just managing Instagram, but building a full-fledged educational product through content and communication.
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386 USD "Sanlarix Academy". Lead generation (Meta Ads)
Social Media Marketing (SMM)
Promotion of the training program for solar power plant installers through Meta Ads.
The main task is stable generation of applications for the course with control over lead cost and scaling of advertising campaigns.
As part of the work completed:
…
- development of a strategy for the educational product
- building a funnel (TOF/MOF)
- launching lead forms and traffic campaigns to the website
- audience segmentation (beginners / people with similar interests / lookalike)
- testing creatives (videos, expert clips, "career change" triggers)
- optimization of lead cost
- scaling effective connections
- working with analytics and application quality
Results during the work period:
- 1,550 leads
- advertising budget: $11,008
- average lead cost: $7.10
- reach: 754,306
- impressions: 3,368,491
- clicks: 24,077
Conclusion:
Advertising campaigns demonstrated stable lead generation in the training niche.
Due to the correct presentation (career change, income, practicality), it was possible to maintain a low application cost and scale the campaigns.
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270 USD "Lux Muradoglu" Passenger bus transportation (Meta Ads)
Social Media Marketing (SMM)
Client: Lux Muradoglu
Niche:
Passenger bus transportation routes Ukraine – Turkey – Georgia
Geography of promotion: Ukraine
… Social networks:
Instagram – https://www.instagram.com/luks.muradoglu/
Promotion tool:
Targeted advertising in Meta Ads
Collaboration period
Start of advertising campaigns: August 2025
Data period in the case: January 2026
Initial conditions
Advertising campaigns and social media promotion were launched earlier.
Due to technical circumstances, there was a transition to a new advertising account, as well as a change of contractor for targeted advertising.
Previous results were at a good level, and advertising activity lasted about 1.5 years.
The main challenge was the need to essentially redevelop a new advertising account, readjust optimization algorithms, and maintain stable performance.
Project goals
Main goal:
Increase the number of incoming messages in Facebook Messenger and Direct in Instagram with subsequent booking of seats on buses.
Strategy and implementation
Separate launch of advertising campaigns for Facebook and Instagram.
Use of the advertising objective Messages (Messenger / Direct).
Development of creatives for priority routes and transportation directions.
Formation of separate audiences by passenger boarding and alighting cities.
Use of seasonal and promotional offers:
discounts up to Black Friday;
special offer on the second ticket;
limited promotional seats on popular routes.
Results
Total reach: 2,110,070
Number of initiated conversations: 2,231
Total expenses: $4,230.11
Average cost per message: $1.90
Conclusion
Despite the complete restart of the advertising infrastructure and working with a new account, it was possible to quickly restore a stable flow of inquiries, scale audience reach, and ensure an effective cost per lead through messages.
Advertising became a stable channel for attracting new customers for booking international bus transportation.
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386 USD "Sanlarix". Targeted advertising in TikTok Ads (Target)
Social Media Advertising
Initial Situation
At the start of TikTok Ads:
… * the channel is completely absent
* not integrated into marketing
* did not generate traffic and leads
* the potential of the platform was not utilized
In fact — **0 → launch from scratch**.
---
Main Tasks
1. Launch a new channel
* integrate TikTok Ads into the marketing system
* create a new source of leads
* test the platform as a scaling tool
---
2. Promotion of 4 directions
Launched campaigns for:
* Solar Energy Systems (B2B)
* Solar Energy Systems for home (B2C)
* Training for solar system installation
* Webinars
---
3. Building a creative system
A continuous content production process was established:
* technical tasks for filming
* various offers
* different audience pain points
* client cases
* expert videos
* educational content
This allowed not just to “launch ads,” but to systematically test connections.
---
4. Working with audiences
* selection and testing of segments
* finding effective audiences
* working with behavioral patterns
* testing connections:
**creative + audience + offer**
---
5. Two lead generation funnels
Two approaches were used:
1. Traffic to the website
* classic applications through landing pages
2. TikTok Lead Form
* applications within the platform
This allowed:
* to reduce CPL
* to reach a larger audience
* to test user behavior
---
6. Working with moderation
A separate critical block:
* complex niche (income, education, earnings)
* frequent ad rejections
What was done:
* implemented a quick editing system
* adaptation of texts and creatives
* minimization of campaign downtime
---
7. Daily optimization
* control of CPL
* analysis of lead quality
* scaling effective connections
* disabling ineffective campaigns
* searching for new growth points
---
Results by directions
---
1. B2B (Solar Energy Systems for business)
Website:
* Expenses: 33,371 UAH
* Leads: 98
* CPL: 340 UAH
Lead forms:
* Expenses: 28,773 UAH
* Leads: 57
* CPL: 504 UAH
Total:
* Expenses: 62,144 UAH
* Leads: 155
* CPL: **400 UAH**
---
2. B2C (Solar Energy Systems for home)
Website:
* Expenses: 10,973 UAH
* Leads: 28
* CPL: 391 UAH
Lead forms:
* Expenses: 5,627 UAH
* Leads: 22
* CPL: 255 UAH
Total:
* Expenses: 16,600 UAH
* Leads: 50
* CPL: **332 UAH**
---
3. Training (the most scalable direction)
Website:
* Expenses: 173,601 UAH
* Leads: 923
* CPL: 188 UAH
Lead forms:
* Expenses: 217,041 UAH
* Leads: 830
* CPL: 261 UAH
Total:
* Expenses: 390,642 UAH
* Leads: 1,753
* CPL: **222 UAH**
---
4. Webinars
### Lead forms:
* Expenses: 21,987 UAH
* Leads: 183
* CPL: **120 UAH**
---
Overall Result
* Total expenses: **491,374 UAH**
* Total number of leads: **2,141**
* Average lead cost: **229 UAH**
---
Key Conclusions
1. TikTok is a full-fledged lead generation channel
Not just reach, but **real applications at a reasonable price**.
---
2. The strongest direction is training
* lowest CPL
* best scalability
* quick audience feedback
---
3. Lead forms vs website
* lead forms are cheaper
* website — higher quality traffic
the connection works, not just one channel.
---
4. It’s not the office that solves, but the system
The result was achieved by:
* creatives
* testing
* analytics
* speed of changes
---
Conclusion
A full-fledged TikTok Ads channel was built from scratch, which:
* generates thousands of leads
* is integrated into marketing
* is scalable
* works systematically
---
In short
**TikTok has become one of the key customer acquisition channels for Sanlarix.**
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386 USD "Sanlarix". Lead generation (Meta Ads)
Social Media Advertising
Comprehensive management of targeted advertising Meta Ads for the company Sanlarix in the solar power plant niche.
The main task is stable lead generation and scaling of advertising campaigns with cost-per-lead control.
As part of the work completed:
…
- development of an advertising strategy for solar power plants
- building funnels (TOF/MOF)
- launching lead forms and traffic campaigns to the website
- audience segmentation (geo, interests, behavior)
- testing creatives (video, static, offers)
- optimizing lead cost
- scaling effective campaigns
- working with analytics and lead quality
Results during the work period:
- 3,354 leads from the website
- advertising budget: $29,665
- average lead cost: $8.84
- reach: 1,053,710 users
- impressions: 8,163,242
- clicks: 61,959
Conclusion:
The project demonstrated stable lead generation in the competitive solar energy niche.
Due to systematic work with creatives, segmentation, and optimization, it was possible to maintain a low cost per lead and scale campaigns without losing effectiveness.
The main volume of leads is generated through the website, allowing for result forecasting and a stable increase in the flow of inquiries.
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449 USD "Sanlarix". Setting up end-to-end analytics
Marketing Research
As part of the project, we fully built and implemented a comprehensive analytics system that allows tracking the entire customer journey — from the first contact to actual revenue.
---
… What has been implemented
1. Implementation of Google Tag Manager (GTM)
* A centralized tag management system has been built
* Events configured for all key user actions:
* page views
* button clicks
* form submissions
* calls
* interactions with website elements
* A flexible system for further scaling and adding new events
---
2. Configuration of Google Analytics 4 (GA4)
* Complete GA4 configuration for business objectives
* Construction of event structure (event-based tracking)
* Definition and configuration of key conversions:
* applications
* calls
* target actions
* Tracking user behavior on the website
* Analysis of traffic channels and their effectiveness
---
3. Integration with advertising accounts
* Transfer of conversions to Google Ads
* Transfer of events to Meta Ads
* Data synchronization for optimizing advertising campaigns
* Building correct attribution
---
4. Tracking lead sources
* Identification of traffic sources:
* Google Ads
* Meta Ads
* TikTok
* organic traffic
* direct visits
* Distribution of leads by channels
* Analysis of the effectiveness of each source
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5. Building reporting (Looker Studio)
* Development of a custom dashboard
* Visualization of key metrics:
* number of leads
* expenses by channels
* revenue
* CPL / CPA
* ROAS
* Aggregation of data from various sources in one interface
* Ability for real-time analysis
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6. Linking “marketing → sales → revenue”
* Logic for data transfer from advertising to actual results has been built
* Consideration of application statuses
* Analysis of lead quality
* Assessment of actual revenue by channels
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Result
* Complete transparency of marketing processes
* Understanding which channel brings not just leads, but money
* Ability to optimize advertising based on real data
* Increased effectiveness of marketing investments
* Building a systematic approach to scaling
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Conclusion
The configured comprehensive analytics system allows for decision-making based not on intuition, but on accurate data, which is critically important for the stable growth of the project.
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386 USD Project "Sanlarix" Search Engine Optimization (SEO)
Search Engine Optimization (SEO)
Comprehensive SEO promotion of the company Sanlarix in the solar energy niche.
We have been working on the project for the third year, systematically developing the organic sales channel and strengthening the brand's digital presence.
… At the start, the project needed to build a strong SEO foundation: a complete strategic reconstruction of the website was carried out, a new structure was created, and a base for scaling traffic and leads was established.
As part of the collaboration, the following was completed:
- SEO audit of the website
- collection and clustering of the semantic core
- development of the SEO structure of the website
- creation of categories, subcategories, and landing pages
- optimization of Title / Description / H1
- internal linking
- SEO copywriting and content strategy
- external link promotion
- technical optimization of the website
- improvement of speed and Core Web Vitals
- competitor analysis
- regular monitoring of positions, traffic, and leads
A separate area of work is the adaptation of the website for the new search results based on artificial intelligence (AI Overview / GEO SEO). We are working on the content structure, page expertise, correct responses to user queries, and the format of information presentation to ensure the website gains additional visibility in new AI search blocks.
Results of the collaboration:
— stable growth of organic traffic to 15,000+ visitors per month
— ranking in the TOP Google for commercial and informational queries
— SEO has become one of the main channels for generating leads
— strengthening of the Sanlarix brand in the solar energy niche
— a scalable SEO system has been created for further growth
Currently, the work continues: a new stage of website development, redesign, and conversion enhancement is being implemented for even higher traffic efficiency.
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386 USD Project "Sanlarix". Contextual advertising (PPC)
Contextual Advertising
Comprehensive management of Google Ads contextual advertising for the company Sanlarix in the solar energy niche. We have been working on the project for a long time, systematically scaling the flow of applications and building a stable customer acquisition channel through Google Ads.
The main task of the project is to obtain quality leads in a competitive niche, scale advertising campaigns, and build a predictable system for generating inquiries.
… As part of the collaboration, the following has been completed:
-development of an advertising strategy
-account structure for different business directions
-Google Search campaigns
-Performance Max campaigns
-remarketing and audience return
-bid and budget optimization
-working with leads and analytics
-improving the quality of inquiries
-scaling profitable campaigns
-A/B testing of ads and landing pages
-geo-segmentation of advertising
-constant optimization of lead cost
Results during the work period:
— 5,920+ leads
— advertising budget over 2 million UAH under effective management
— average lead cost around 351 UAH
— stable flow of applications in a highly competitive niche
— systematic scaling of the company through paid traffic
What is particularly important is that the advertising was not just launched, but continuously developed: new directions, new campaigns, hypothesis testing, expanding geography, and improving lead quality.
Currently, the collaboration continues: we are working on new landing pages, increasing website conversion, and further growing the number of quality inquiries.
