PROJECT INFORMATION:
Berlinzo: business title of the company that deals with premium bar goods (sale / supply / delivery)
Company website: https://berlinzo.com
Promotion product: Ice Makers
Project mission: creating unique email texts targeting specific user segments
Mission background: Ice Makers promo campaign launch
Promo campaign objective: preparing for the summer season
Project task: https://docs.google.com/document/d/1ITljwF4KTWlmElncrpt-Ytvep2aTe2IZ/edit?usp=sharing&ouid=117874085289740936025&rtpof=true&sd=true
(Google Docs file "BERLINZO SUMMER SALE CAMPAIGN")
USER SEGMENTS:
1. active contacts - active email within the last 90 days (registered activity: opening/reading emails, following links withing email);
2. semi-active contacts - users with incomplete registration on Berlinzo website - email confirmation required (users who haven't received any emails - email confirmation in progress)
3. inactive contacts - users with registered accounts on Berlinzo website, but with inactive email within the last 90 days (no registered activity for this period);
I. PROJECT DOCUMENTATION:
1. GOOGLE DRIVE FOLDER WITH WORK MATERIAL
(email texts + project task "BERLINZO SUMMER SALE CAMPAIGN"):
https://drive.google.com/drive/folders/1J2oY3rvmBM4kckvaJYZ1d7jsB8ZKb-RE?usp=drive_link
II. LINKS TO SAMPLES OF EMAIL TEXTS:
1. EMAILS FOR ACTIVE CLIENTS
https://docs.google.com/document/d/1pNHmcRz0yiCkB8xU9MCKGJjzPC4uDQmm/edit?usp=drive_link
2. EMAILS FOR SEMI-ACTIVE CLIENTS (cases with unconfirmed mail)
https://docs.google.com/document/d/1zca9E_8jmqLeQ7j6jPg1A2NjT-xPbV1f/edit?usp=sharing&ouid=117874085289740936025&rtpof=true&sd=true
3. EMAILS FOR INACTIVE CLIENTS
https://docs.google.com/document/d/1EwaaCCq0yxr07OB-AbwD7s45jmzaDrvD/edit?usp=sharing&ouid=117874085289740936025&rtpof=true&sd=true
#email marketing strategy #english emails #Email campaigns #writing advertising texts #email marketing #sales texts
Berlinzo: business title of the company that deals with premium bar goods (sale / supply / delivery)
Company website: https://berlinzo.com
Promotion product: Ice Makers
Project mission: creating unique email texts targeting specific user segments
Mission background: Ice Makers promo campaign launch
Promo campaign objective: preparing for the summer season
Project task: https://docs.google.com/document/d/1ITljwF4KTWlmElncrpt-Ytvep2aTe2IZ/edit?usp=sharing&ouid=117874085289740936025&rtpof=true&sd=true
(Google Docs file "BERLINZO SUMMER SALE CAMPAIGN")
USER SEGMENTS:
1. active contacts - active email within the last 90 days (registered activity: opening/reading emails, following links withing email);
2. semi-active contacts - users with incomplete registration on Berlinzo website - email confirmation required (users who haven't received any emails - email confirmation in progress)
3. inactive contacts - users with registered accounts on Berlinzo website, but with inactive email within the last 90 days (no registered activity for this period);
I. PROJECT DOCUMENTATION:
1. GOOGLE DRIVE FOLDER WITH WORK MATERIAL
(email texts + project task "BERLINZO SUMMER SALE CAMPAIGN"):
https://drive.google.com/drive/folders/1J2oY3rvmBM4kckvaJYZ1d7jsB8ZKb-RE?usp=drive_link
II. LINKS TO SAMPLES OF EMAIL TEXTS:
1. EMAILS FOR ACTIVE CLIENTS
https://docs.google.com/document/d/1pNHmcRz0yiCkB8xU9MCKGJjzPC4uDQmm/edit?usp=drive_link
2. EMAILS FOR SEMI-ACTIVE CLIENTS (cases with unconfirmed mail)
https://docs.google.com/document/d/1zca9E_8jmqLeQ7j6jPg1A2NjT-xPbV1f/edit?usp=sharing&ouid=117874085289740936025&rtpof=true&sd=true
3. EMAILS FOR INACTIVE CLIENTS
https://docs.google.com/document/d/1EwaaCCq0yxr07OB-AbwD7s45jmzaDrvD/edit?usp=sharing&ouid=117874085289740936025&rtpof=true&sd=true
#email marketing strategy #english emails #Email campaigns #writing advertising texts #email marketing #sales texts