Email design (“Balm Dotcom" Email Concept for Glossier)

Case description:

This email design is created for the promotional product Balm Dotcom by Glossier.

The goal is to present a seasonal product update in a warm, cozy autumn atmosphere. The email combines elements of promotion, lifestyle content, and social proof to showcase the product as part of everyday routine and highlight the brand's value through real testimonials and a bonus offer. The visual brand style of the brand's newsletters is maintained.

Type of email: Promotional (Seasonal Product Highlight)
Objective: Increase interest in the product through seasonal context and social proof
Tone of voice: Friendly, warm, aesthetic - in the recognizable style of Glossier
Visual style: Soft minimalism, clean white background, natural lighting, lifestyle photography

Thought-out structure of the email:

First screen - strong visual + short product description.

Middle - shade options (product block).

Next - social proof (testimonial with photo).

And the final trigger - gift = soft incentive to purchase.

This design is created solely for educational purposes, for a portfolio.
All texts, visuals, and structure are an author's interpretation inspired by the style of Glossier.
The email is not an official brand newsletter and is not used for commercial purposes.