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  1. Freelancers

Polina Kucheryava

Offer Polina work on your next project.

Spain Santa Cruz de Tenerife, Spain
2 months 3 days back
Available for hire available for hire
on the service 8 months 5 days
  • viber
  • sendpulse
  • marketing funnel
  • Klaviyo
  • Esputnik
Freelancer Polina K. — Spain, Santa Cruz de Tenerife. Core skill — Email Marketing, Social Media Marketing (SMM)

Rating

Successful projects
No data
Average rating
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Rating
65
Email Marketing
233 place out of 284
Social Media Marketing (SMM)
2109 place out of 2435

Skills and abilities

Photo, Audio & Video

Promotion

Outsourcing & consulting


Writing

Portfolio


  • Email design (“Barrier Calm Duo” Email Concept for KraveBeauty)

    Email Marketing
    Email design (“Barrier Calm Duo” Email Concept for KraveBeauty) — example of freelancer's portfolio work in category Email Marketing
    Case description:

    This letter design is created for the promotional set Barrier Calm Duo from KraveBeauty.

    … The goal is to gently introduce the product through a sense of care and calmness, highlighting the benefits for the skin. The structure of the letter combines promotional blocks, social proof, and engaging content that builds trust without aggressive sales tactics.

    Type of letter: Promotional (Product Highlight)
    Objective: Increase sales through a calm tone of voice and demonstration of the product's benefits
    Tone of voice: Friendly, caring, modern, within the identity of KraveBeauty
    Visual style: Clean & minimal - pastel palette, simple composition

    This design is created solely for educational and portfolio purposes.
    All texts, visuals, and structure are an author's interpretation inspired by the style of KraveBeauty.
    The letter is not an official brand mailing and is not used for commercial purposes.

  • Email design (“Balm Dotcom" Email Concept for Glossier)

    Email Marketing
    Email design (“Balm Dotcom
    Case description:

    This email design is created for the promotional product Balm Dotcom by Glossier.

    … The goal is to present a seasonal product update in a warm, cozy autumn atmosphere. The email combines elements of promotion, lifestyle content, and social proof to showcase the product as part of everyday routine and highlight the brand's value through real testimonials and a bonus offer. The visual brand style of the brand's newsletters is maintained.

    Type of email: Promotional (Seasonal Product Highlight)
    Objective: Increase interest in the product through seasonal context and social proof
    Tone of voice: Friendly, warm, aesthetic - in the recognizable style of Glossier
    Visual style: Soft minimalism, clean white background, natural lighting, lifestyle photography

    Thought-out structure of the email:

    First screen - strong visual + short product description.

    Middle - shade options (product block).

    Next - social proof (testimonial with photo).

    And the final trigger - gift = soft incentive to purchase.

    This design is created solely for educational purposes, for a portfolio.
    All texts, visuals, and structure are an author's interpretation inspired by the style of Glossier.
    The email is not an official brand newsletter and is not used for commercial purposes.