Project promotion of experts

Client feedback on the collaboration for launching an expert project — a blog and retreat for couples with a psychologist and mediator.

As part of the project, I worked on the marketing strategy, positioning, packaging of expertise, and development of the content system. I also supported the experts in the process of developing the blog: I helped them find their own style and presentation, analyzed videos, provided recommendations for filming, and taught them how to create content that reflects the expert's personality and is understandable to the audience.