Promotion of experts. Feedback

Client feedback on the collaboration for launching an expert project — a blog and retreat for couples with a psychologist and mediator.

As part of the project, I worked on the marketing strategy, positioning, packaging of expertise, and creating a content system. I also supported the experts in developing the blog: helping them find their own style and presentation, analyzing videos, providing recommendations for filming, and teaching them to create content that reflects the expert's personality and is understandable for the audience.

We searched for a communication format with the audience together, learned to create videos, and built a strong personal brand.