Promo video about the value of kinetic typography

The work is created to showcase the visual value of text animation.
Watch the video: https://www.behance.net/gallery/188929949/KINETIC-TYPOGRAPHY-promo

In this project, I demonstrated how text transforms into an independent visual tool that works more effectively than regular video.

Each appearance of a word is justified by the dynamics of the frame and interaction with music and visuals.
The viewer is guaranteed to read the key proposition thanks to the visual hierarchy.
Content that looks equally cool with or without sound.

#kinetictypography #animation #textanimation #kinetictypography