Promotion of a fashion clothing brand

Job description: A targeting strategy was developed for a fashion brand aimed at a young audience aged 18-25. The main focus was on social networks Instagram and VKontakte, where stylish images of collections were published, stimulating sales through direct links to the online store. Retargeting was used to bring back visitors who did not make a purchase. Creatives were adapted for mobile devices.
Key results: A 40% increase in website traffic and a 25% growth in conversions over the month.