Promotion in social media clinics

The goal:

Create an account on social networks and a advertising office to promote it.
Develop a strategy of promotion in social networks and recognizable visual style.
Attracting the target audience to the account and increasing awareness.
Preparation of expert content created by employees.
Transforming Instagram into a permanent source of applications.

The Problems:
Medicine is strongly moderated in social networks.
B2B to promote.
A narrow targeting to reach the right audience.
Active competitors with their audience.

course of work
Study of the audience
The main categories that will “cover” the needs of customers from these segments:
They have developed social evidence of the company’s expertise and reliability.
Increased coverage and involvement - the history of employees and companies, the elaboration of infographics in the niche;
Increased activity - the story of the cat Helsinki living in the company's office.

Results
10,000 subscribers in 7 months
The cost of one leather was reduced to 15 UAH.