Promotion of women's clothing online store
Social Media Advertising
Our task was to increase sales by utilizing the maximum advertising tools of Facebook, as well as to enhance brand recognition. Before the collaboration, the client only used the "Promote" button on Instagram.
Solution:
1) Worked out the value of benefits for clients.
2) Created a content strategy.
3) Appointed a sales manager who handled direct inquiries and answered client calls (as a result, increased response rate by 60%).
4) Implemented a CRM system.
5) Launched advertising campaigns on Instagram and Facebook.
6) Used retargeting and lookalike audiences.
- Targeted advertising on Facebook:
- Advertising budget — approximately $800/month.
- During the first 10 days, tested different launch strategies.
- Ultimately, kept the most effective connections (with goals "traffic" and "messages"), which brought sales to the client at an acceptable cost.
- The best-optimized advertising campaigns delivered clicks at a price of $0.001–$0.003.
Result:
With an advertising budget of ~$1600, managed to earn $20,000.
Solution:
1) Worked out the value of benefits for clients.
2) Created a content strategy.
3) Appointed a sales manager who handled direct inquiries and answered client calls (as a result, increased response rate by 60%).
4) Implemented a CRM system.
5) Launched advertising campaigns on Instagram and Facebook.
6) Used retargeting and lookalike audiences.
- Targeted advertising on Facebook:
- Advertising budget — approximately $800/month.
- During the first 10 days, tested different launch strategies.
- Ultimately, kept the most effective connections (with goals "traffic" and "messages"), which brought sales to the client at an acceptable cost.
- The best-optimized advertising campaigns delivered clicks at a price of $0.001–$0.003.
Result:
With an advertising budget of ~$1600, managed to earn $20,000.