Project: GardenTools | Period: 01.2023 - 10.2023
Sales Growth: +168%
CPA Reduction: -35%
ROAS Growth: +315%
Implemented:
Seasonal strategies with different ROAS targets
Performance Max for key categories
Profitability bid automation
Result: Over 10 months, increased sales from 180 to 482 while reducing CPA from 1,300₴ to 850₴. ROAS grew from 300% to 1,250%.
Sales Growth: +168%
CPA Reduction: -35%
ROAS Growth: +315%
Implemented:
Seasonal strategies with different ROAS targets
Performance Max for key categories
Profitability bid automation
Result: Over 10 months, increased sales from 180 to 482 while reducing CPA from 1,300₴ to 850₴. ROAS grew from 300% to 1,250%.