Promotion of the legal company Korgan - 432 applications
Social Media Marketing (SMM)
About the company
Korgan is a legal company offering a wide range of services: representation of customers in court, legal outsourcing, company registration, etc.What tasks were
Create a stable application flow - the maximum price should not exceed $5.Increasing the quality of applications – most potential customers of the company were outside the access zone, either didn’t understand who and for what purpose they would call them, or were not interested in the services of the organization at all.Complexity of the project
1.Low conversion of creatives - we launched static and dynamic banners, but they did not give the desired result, regardless of the visual and proposal.The absence of applications generating platforms - except the lead form, nothing allowed to generate applications.Direct did not give the desired result, the site did not work at all.What was done
We have chosen key directions for work - under them we planned to launch advertising and scale in the future.Under each direction prepared offers and a number of creatives.The first 15 days did not give the desired result.The price of the application increased from $6 to $9.2.Tested different platforms to promote - tested the direct, site and lead-form.The best result was given only the form of contact collection (led-form).They tested the riles format (instagram reels) - they started recording the video directly with the founder of the legal company.In the video they gave the problem and told them how to solve it.This format allowed to reduce the application cost to $3.09 and significantly increase the application quality, to 90%.As a result, we decided to use the rils - they gave cheap and high-quality applications, and also allowed to scale advertising to other cities.Results
Number of passes: 1016
Clipability: 0.35%
Cost of transfer: $1,52
Total number of applications: 432
The average cost of 1 application: $3,55
Advertising budget costs: $1543.97
Duration of advertising: 30 days
Korgan is a legal company offering a wide range of services: representation of customers in court, legal outsourcing, company registration, etc.What tasks were
Create a stable application flow - the maximum price should not exceed $5.Increasing the quality of applications – most potential customers of the company were outside the access zone, either didn’t understand who and for what purpose they would call them, or were not interested in the services of the organization at all.Complexity of the project
1.Low conversion of creatives - we launched static and dynamic banners, but they did not give the desired result, regardless of the visual and proposal.The absence of applications generating platforms - except the lead form, nothing allowed to generate applications.Direct did not give the desired result, the site did not work at all.What was done
We have chosen key directions for work - under them we planned to launch advertising and scale in the future.Under each direction prepared offers and a number of creatives.The first 15 days did not give the desired result.The price of the application increased from $6 to $9.2.Tested different platforms to promote - tested the direct, site and lead-form.The best result was given only the form of contact collection (led-form).They tested the riles format (instagram reels) - they started recording the video directly with the founder of the legal company.In the video they gave the problem and told them how to solve it.This format allowed to reduce the application cost to $3.09 and significantly increase the application quality, to 90%.As a result, we decided to use the rils - they gave cheap and high-quality applications, and also allowed to scale advertising to other cities.Results
Number of passes: 1016
Clipability: 0.35%
Cost of transfer: $1,52
Total number of applications: 432
The average cost of 1 application: $3,55
Advertising budget costs: $1543.97
Duration of advertising: 30 days