ArtLife Art School Promotion - 405 Applications
About the company
ArtLife is an art school that helps people develop art skills.He learns painting, academic drawing, sketch and anime graphics.He holds events and master classes, offers training in time.What tasks were
Attract more applications - the price should not be higher than $1.5.2.To improve the quality of applications - 70% of the leads should be with the registration for the test lesson.Complexity of the project
The increase in the price of applications - with the increase in the quality of applications, the price for them also increased proportionally.This is beyond the KPI.When the price for the application dropped, the quality fell vice versa.2.Limited in geolocation - within 5 km between art studios, on 1 geo worked several target scientists of the company.This created competition between the same offers, and increased the cost of advertising, it had to change advertising more often.What was done
They created creatives – they developed a banner for the main direction “drawing for children” and launched advertising on the lead form.Once they received the required amount of applications, they began to scale advertising to receive 15 applications a day with a budget not more than $20/day.They started to improve the quality of applications – many sites had a large percentage of uncalled.Therefore, other sites began to be connected for promotion: quests, mini-landings, direct, main site, complicated lead form.The best result was shown by a complex lead form, so we focused on it.They also chose the best banner, which had a good conversion and allowed to sell trial classes for drawing lessons.Advertising has been scaled – new directions have been connected, such as adult drawing and digital drawing.This allowed to increase the turnover and fillability of groups.Results
Number of passes: 1014
Clipability: 0.40%
Cost of transfer: $0.70
Total number of applications: 405
The average cost of 1 application: $1.75
Advertising budget costs: $712,12
Duration of advertising: 45 days
Conclusion: Despite the fact that the KPI by price we did not reach in relation to quality, we still came out in the KPI by price of quality application.
ArtLife is an art school that helps people develop art skills.He learns painting, academic drawing, sketch and anime graphics.He holds events and master classes, offers training in time.What tasks were
Attract more applications - the price should not be higher than $1.5.2.To improve the quality of applications - 70% of the leads should be with the registration for the test lesson.Complexity of the project
The increase in the price of applications - with the increase in the quality of applications, the price for them also increased proportionally.This is beyond the KPI.When the price for the application dropped, the quality fell vice versa.2.Limited in geolocation - within 5 km between art studios, on 1 geo worked several target scientists of the company.This created competition between the same offers, and increased the cost of advertising, it had to change advertising more often.What was done
They created creatives – they developed a banner for the main direction “drawing for children” and launched advertising on the lead form.Once they received the required amount of applications, they began to scale advertising to receive 15 applications a day with a budget not more than $20/day.They started to improve the quality of applications – many sites had a large percentage of uncalled.Therefore, other sites began to be connected for promotion: quests, mini-landings, direct, main site, complicated lead form.The best result was shown by a complex lead form, so we focused on it.They also chose the best banner, which had a good conversion and allowed to sell trial classes for drawing lessons.Advertising has been scaled – new directions have been connected, such as adult drawing and digital drawing.This allowed to increase the turnover and fillability of groups.Results
Number of passes: 1014
Clipability: 0.40%
Cost of transfer: $0.70
Total number of applications: 405
The average cost of 1 application: $1.75
Advertising budget costs: $712,12
Duration of advertising: 45 days
Conclusion: Despite the fact that the KPI by price we did not reach in relation to quality, we still came out in the KPI by price of quality application.
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Vladislav S.
 Zaporizhzhia 21 0
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Available for hire
20 Safes completed
1 arbitration
On the service 7 years