Courses of Lemon - 1099 Applications
About the company
Lemon is a cooking school in Kiev.He learns to cook delicious desserts that can please customers and loved ones.What tasks were
Organize the promotion of existing social networks.This would make it possible to form a loyal target audience and to sell other courses to it in the future.Complexity of the project
Differential popularity of courses.For some master classes, people were registered enthusiastically, for others they went with great resistance.What was done
Create a traffic system.We needed to receive stable applications and have the ability to scale advertising campaigns.For this we are:
Identify the target audience;
established geolocation for testing;
Creatives - static and dynamic banners, as well as video videos with training provided directly by the school.They began to test interaction with the audience.The master classes were not cheap, their price wing varied from 1000 UAH to 10,000 UAH in a few days.Therefore, it was necessary to cut off the non-purpose audience.The website and the direct test were prepared.In the end, we stopped on Instagram - it generated for us cheaper and at the same time quality applications.Develop a sales script.Since we sold on Instagram, it was important for us to increase conversion.To do this, we created a separate script that managers working with customers bring the value and benefit of the product to people.They began to scale advertising.After the system was built for one direction, we began to transfer the sales wing to other master classes to obtain a stable application traffic.As a result, we were able to increase sales by twice.Results
Number of passes: 3433
Clickability: 0.66%
Cost of transfer: $0.67
Total number of applications: 1099
The average cost of 1 application: $2.10
Cost of advertising: $2304.32
Duration of advertising: 180 days
Lemon is a cooking school in Kiev.He learns to cook delicious desserts that can please customers and loved ones.What tasks were
Organize the promotion of existing social networks.This would make it possible to form a loyal target audience and to sell other courses to it in the future.Complexity of the project
Differential popularity of courses.For some master classes, people were registered enthusiastically, for others they went with great resistance.What was done
Create a traffic system.We needed to receive stable applications and have the ability to scale advertising campaigns.For this we are:
Identify the target audience;
established geolocation for testing;
Creatives - static and dynamic banners, as well as video videos with training provided directly by the school.They began to test interaction with the audience.The master classes were not cheap, their price wing varied from 1000 UAH to 10,000 UAH in a few days.Therefore, it was necessary to cut off the non-purpose audience.The website and the direct test were prepared.In the end, we stopped on Instagram - it generated for us cheaper and at the same time quality applications.Develop a sales script.Since we sold on Instagram, it was important for us to increase conversion.To do this, we created a separate script that managers working with customers bring the value and benefit of the product to people.They began to scale advertising.After the system was built for one direction, we began to transfer the sales wing to other master classes to obtain a stable application traffic.As a result, we were able to increase sales by twice.Results
Number of passes: 3433
Clickability: 0.66%
Cost of transfer: $0.67
Total number of applications: 1099
The average cost of 1 application: $2.10
Cost of advertising: $2304.32
Duration of advertising: 180 days
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Vladislav S.
 Zaporizhzhia 21 0
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Available for hire
20 Safes completed
1 arbitration
On the service 7 years