Promotion of the Medical Clinic On Clinic - 2226 applications
Social Media Marketing (SMM)
About the company
On Clinic is an international medical center with a network of clinics in Kazakhstan.It offers treatment of urogenital and proctological diseases.What tasks were
1.To increase the number of applications - it was necessary to generate applications for more than 7 directions and fill in the records of doctors.The price for the application should not be more than $5.Complexity of the project
Initially there was no "pixel" on the site, and it was difficult to install for technical reasons.Therefore, the advertising had to focus on messengers who submitted applications not the best quality compared to the site.It was difficult to track traffic reversibility.Applications were submitted, but conversion to availability before consultations and purchases was common.It was difficult to understand from what source the person came.What was done
They started building the system on key directions.We took several key directions and began to build a system of application work to get leads.Connected to direct advertising and WhatsApp.They also created creatives (banner) to verify their effectiveness.They began to scale advertising.After we found effective banners that gave good conversion and high-quality applications at an affordable price, we agreed to connect additional advertising to other directions.Add additional conversion tools.As a result, the pixel was connected to the site, which allowed to increase the quality of the audience several times, also prepared bandings for each direction.This also reduced the cost of the application.Results
Number of passes: 10 124
Clipability: 0.35%
The transfer cost: $0.72
Total number of applications: 2226
The average price of 1 application: $3.26
Advertising budget costs: $7261,49
Duration of advertising: 150 days
On Clinic is an international medical center with a network of clinics in Kazakhstan.It offers treatment of urogenital and proctological diseases.What tasks were
1.To increase the number of applications - it was necessary to generate applications for more than 7 directions and fill in the records of doctors.The price for the application should not be more than $5.Complexity of the project
Initially there was no "pixel" on the site, and it was difficult to install for technical reasons.Therefore, the advertising had to focus on messengers who submitted applications not the best quality compared to the site.It was difficult to track traffic reversibility.Applications were submitted, but conversion to availability before consultations and purchases was common.It was difficult to understand from what source the person came.What was done
They started building the system on key directions.We took several key directions and began to build a system of application work to get leads.Connected to direct advertising and WhatsApp.They also created creatives (banner) to verify their effectiveness.They began to scale advertising.After we found effective banners that gave good conversion and high-quality applications at an affordable price, we agreed to connect additional advertising to other directions.Add additional conversion tools.As a result, the pixel was connected to the site, which allowed to increase the quality of the audience several times, also prepared bandings for each direction.This also reduced the cost of the application.Results
Number of passes: 10 124
Clipability: 0.35%
The transfer cost: $0.72
Total number of applications: 2226
The average price of 1 application: $3.26
Advertising budget costs: $7261,49
Duration of advertising: 150 days